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The Importance Of Tourism In The Philippines

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The tropical island, Philippines, is among the many visited countries in the world because of her beautiful gifts of nature, high culture, and hospitable people. The Philippines has both “green and blue tourism” similar to Malaysia (Nanthakumar, et al., 2012) aside from having a very rich historical and cultural attractions. Tourism is a fast growing industry in the country (Yu, 2012; Buted, et al., 2014; Deluna & Jeon, 2014) which contributes to the decrease of unemployment and minimization of poverty problems (Buted, et al., 2014; Mejia, et al., 2013). The country’s legislation finds the tourism industry as an avenue of progress, considering tourist arrivals raises from time to time (Mejia, et al., 2013). Besides, it is always a part of the Philippines’ economic agenda even during the Marcos’ times (Maguigad, 2013). …show more content…

Although having a very positive impact on the country’s economy, treats to the market demands, such as terrorism and political instability, is uncontrollable which generates the decline of the tourist arrivals (Kaynak & Kara, 2012; Web & Chotithamwattana, 2013; Deluna & Jeon, 2014). Thus, significant tourism planning is vital (Maguigad, 2013) since tourist arrivals is a very potential factor in determining the economic benefits of the industry and for sustainable tourism development (Zhang & Li,

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