The Importance Of Truth In Public Relations

Truth is the most important, if not most necessary, value in public relations. Truth revolves around every aspect of our jobs, from our media relations to our internal communications. In a way, you could say truth is the categorical imperative within public relations. Without it, you wouldn’t be able to get the exposure and coverage of your brand. Most importantly, you would not be building a positive, open relationship with your internal and external audiences.

In my opinion, truth in public relations focuses on transparency. Transparency creates honest, two-way communication and relationship building between a company and its publics. Transparency is more than just letting employees know that layoffs are happening and is more than telling

This aspect focuses more on When I say actions, I mean acting on the greater good of society instead of sitting back and waiting for situations to play out. For example, Tylenol was transparent during the whole capsule crisis, continuing to keep those informed during the whole process. Not only did they stay honest and open with the public, but they took action to fix it, even if it wasn’t initially their wrongdoing. This to me is the ideal action of public relations specialists. Assessing the situation, informing the public of all the known facts, then taking action on those facts to make it right. This ties into William D. Ross’s Pluralistic philosophy. This ethical outlook focuses on minimizing harm in actions, making amends a high priority over beneficences. To put it simply, it is better to be in debt and have good relationships than be rich with

It is a truth in the core of our society, even if some individuals don’t yet realize it. While some may believe it is best to avoid sharing the truth or the whole truth, the moment you challenge them by asking to switch roles with their audience, opinions begin to change. I believe the problem lies within individuals believing it is better to shield others from the truth to protect feelings or ego. On the other hand, some feel exceeding the truth helps others feel better about themselves and their decision to use your company’s product or service. Both of these are moral dilemmas, and can cause more harm than shelter when used. It is not only recommended that everyone uses a sense of transparency in the workplace, but it is required in order to serve the greater