Multi-Stage Valuation Model
This research contributes the first study to the application of informing science system to frame the discussion on the inter-disciplinary domain of ethical fashion smart wearable and demonstrates the use of multi-stage valuation approach with a real life BGSS (www.Beddit.com) at the inception stage. The rationale behind the multi-stage valuation approach is that the entrepreneurs tend to make their funding decisions on the dollar value of the total addressable market (TAM) rather than the hypothetical discount rate.
A limitation is related to case study research based on the four selected EFSW cases (Cicret, OMsignal, Ringly, & Beddit) may not be applied in general to the findings of the ethical criteria compliance.
Given the tremendous
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In the smart fashion wearable business, the presence of a motivated entrepreneur is not enough. Wearable technology requires the es-sential knowledge in fashion to exploit it and the relevance of prior experience and market knowledge. To date, academic research on wearable technology to meet the fashion market need has come up short. To be truly useful, usable and desirable for people, it is vitally important to see the future improvements in aesthetic appeal and application-oriented wearable technology that blends seamlessly into …show more content…
Re-search shows fashion brands have a visibly poor support for ethical fashion. At present, the adaptation of ethical criteria from ethical fashion perspective by various stakeholders of the fashion industry has been too simplistic and the relevant actors are using sustainability and ethical fashion interchangeably which is misleading. Ethical fashion smart wearable has a wider scope involving not only the wearable technology but also people, processes, design, eco-system that has benefits for the contemporary society. But the fashion industry needs to understand to abide by the ethics required to be ethically compliant and to devel-op new trustful ways of offering ethical value to the consumers. For the ethical fashion future, ethical choices must be an available alternative to the consumers. This means fash-ion companies need to embark upon design not only to be ethical but also aesthetics and need to create trust by adopting transparency throughout the supply
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