The majority of the hourly workers at Coca-Cola’s U.S. bottlers are unionized. In the 1990s its largest bottler, 35% owned Coca-Cola Enterprises (CCE), was embroiled in a controversy over allegations that two of its managers bribed a worker to spy on colleagues to help kill a union organizing among CCE drivers and plant workers in Atlanta (Wall Street Journal, 1995). In 2009, the “Open Happiness” campaign was globally revealed. The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca‑Cola, and continue to enjoy one of the life’s simple pleasures. The message was seen on billboards, in TV spots and printed advertising along with digital and music components.
Drying up farmers’ wells and destroying local agriculture was what was afraid to happen. The company had also violated worker’s right’s. as a result, to this Coca-Cola violated the ethical theory code of conduct which is a list of abiding norms within the organization. The code of conduct for Coca-Cola includes; the organization must act with integrity, be honest, follow the law, comply with the code and be accountable. However, the company clearly has violated the code of conduct which it has done the opposite of what has been stated in the code of conduct.
Organizational Change and People Development in Coca-Cola Company A pharmacist named Dr. John S. Pemberton came up with a unique flavored soft drink in 1886. Few years later, Asa Griggs Candler bought the formula and integrated with Coca-Cola Company to come up with the largest most popular beverage company. Coca-Cola is placed in over 200 countries worldwide with a head office located in Atlanta, Georgia. Their major activities are to produce and sell concentrates, beverage bases, and syrups to the bottling companies. The later companies will handle the packaging and distribution of the product to customers and retailers (Coca-Cola, 2015).
The aim of The Coca-Cola Company is 'to be the world 's leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes. In order to attain this goal, the Company has developed six strategic priorities and has incorporated this into its business: 1. Accelerate carbonated soft drinks growth, led by Coca-Cola 2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks 3.
It also requires moulding into a stronger networked organization that is more active and designed to achieve success in the global competitive marketplace. Coca-Cola as a pioneer, focuses on being a better learning organization, and enabling the best practices to get quickly implemented in real time for measurable results. Coca-Cola is keeping its growth track steady towards its 2020 vision by acquiring an adaptive culture, that is prepared to adjust to any obstruction or opportunity. Climate Change: The total amount of energy consumed by manufacturing sites of Coca-Cola has grown from 54.4 billion mega joules in 2004 to 63.2 billion mega joules in 2013. In 2013 the energy efficiency ratio however, was 0.43 mega joules per litre of product produced—a 20 percent improvement overall since 2004.
This has affected Coca-Cola directly in terms of soda sales which were the major source of revenue for Coca-Cola. The Coca-Cola revenue was at 75%, with the overall soda sales in the US per capita having dropped to 25% since 1998 as at June 2016. In the past 15 years, non-sugary beverages, such as, single-serve bottled-water sale by 76% while ready to drink tea grew by 91%. This demonstrates clearly why there is drastic reduction in the consumption of sugary beverages. Coca cola also announced a 7% increase in sales of noncarbonated beverages.
Although it may seem to be an ethically great company from the outside, the truth is hidden inside. The company is said to have “great corporate social responsibilities” and “high ethical standards”, yet their actions do not match what they say. Coca-Cola has been accused on issues related to fair trade, unfair labor practices, human rights violations and severe environmental issues. Coca-Cola has many of their plants built in India, Turkey, Guatemala, El Salvador, México, and China. The reason why they build their plants in foreign
It can be confirmed from the graph above, to show when the price of the product Coca-Cola was previously at P, the quantity before was at Q. later as the price rises to P1, the quantity demanded reduces to Q1. This shows the insightful of the indirectly proportional relation between price and demand of the product. Therefore, it can be incidental that Coca-Cola is an elastic product because the elasticity of demand results is more than 1. The key determinants of demand elasticity for Coca-Cola Company are the availability of substitutes. This is high in Coca-Cola, the pass of time, the compassion of the middle-income group consumers to price amendments and the discernment of the income of the population being spent on consumable goods.
Coca-Cola's business is based on a complete transport and distribution. There will always be possible improvement in this respect. Thus, Coca-Cola should remain strictly monitor their supply chain, and continuously improve to bring costs down. Diversified health and food business will increase Coca-Cola products to their customers. This will also ensure that they get from existing customers to provide better income through cross-selling products.
Besides that, Coca-Cola is also always ordered at family and friend gathering as it is playing role in leaving some sweet and warm memories. In the future, the family members and friends will recall the memories when they look at the Coca-Cola products and its brand symbols like logo. Particularly, the icon or image of Coca-Cola with glass bottle symbolizes many people’s childhood life. With the gradual changes of the Coca-Cola packaging designs in these years, people will feel that they are grew up in these years when looking at the brand products and