The Influence Of Advertisement

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Advertising is a way of communication with the consumers of a product or service. Advertisements have always been present and have always been around us. Today, advertising makes use of each possible media in order to get its message through. Advertisements can be done via television, internet, direct selling and print advertisements such as newspapers and magazines. Advertisements have an influence on the consumers’ tendency by addressing the different parts of attitude which are emotion, behavioral and cognitive. Additionally, among the different methods of advertising, print advertisements was known as the most influential as they attract by stirring the viewer’s emotions which would in turn draw out positive behavioral reactions towards these advertisements. However, In contrast to television, the internet and print advertisements acknowledge consumers to process the messages at their own speed and order. This embellishes the chance to process the information if the inspiration is high (Dijkstra, Buijtels & Raaij, 2005). Attitudes are crucial in decision-making and purchasing behaviors that individuals engage tend to alter towards people they are attracted to and buy the products they use in spite of all the negative comments. Majority of the companies and advertisers will employ different marketing methods to influence the emotion and decision of the consumers as emotion is an effective means used to repeal one’s decision (Richard, Petty & Pablo 2015). Briefly, a Slim
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