Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
The companies show advertisements of their products to influence consumers towards a brand. Consumer perception of a brand can be in positive or in negative that depends upon the type of advertising appeal used. Most companies choose an emotional appeal in their ad to aim the emotional aspects of consumers like some occasions, family lifestyle, relationships, social gathering etc. Advertisements agencies are more mature and responsible towards society. They now create quality and practical ads and that shows the brand maturity and status.
It is also use to target the scatter mass audience. The role of advertising on sales volume is very important. It is proved to be very essential tool in enhancing the sales of brand. Advertisement is directly linked with the sales of the products (Abiodun, 2011). Through advertisements customer behavior shaped and they motivate to buy such products.
Advertising is a means of mass communication methods that provides information about a specific product or service to convince a targeted audience. Advertisements are persuasion techniques that help in introducing new products in order to increase the product consumption. Also, commercials help in educating people around a particular service or product, which widens their knowledge and helps them embrace new life habits. Advertisements are crucial for both merchants and buyers, but they are more important for sellers than buyers, since sellers need to push up their product consumption, which is quite achievable by item promotion. At the beginning of the twentieth century, the father of modern advertising, Albert Lasker described advertisements
1 INTRODUCTION TO ADVERTISING Advertising messages were delivered across different media television, print, radio, Web and outdoor displays. Recently advertisements are delivered through smart mobiles, tablets, ATMs, and screen displays are made available in airports check in terminals, retail check out machines, information kiosks in stores and malls. Advertising is any kind of non personal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform, motivate and persuade the target audience. Advertising is the most important element in promotion mix it can create a distinct brand identity, motivate the customer and boost sales. Advertising must create a bond, positive attitude, build
All forms of advertisements directly affect eating habits and consumption of food, especially in children, who them carry these habits over into adulthood. When food habits are strongly influenced by advertising and the media, eating disorders such as bulimia come into play. This report will explore how advertisements have affected eating habits in young adults in current times and in their
Because of its influence, it is evident that advertising plays a dominant role in redefining and forming gender roles and gender stereotypes. Overall, advertising can manipulate ideals in society and contribute to the formation and development of gender roles along with gender
Even if advertisers decide to run ads over other media, such as in magazines, or on the radio, television ads may be the most powerful in reaching and influencing consumeperceptions (Jin & Lutz, 2013). As we all know that the media of today which includes advertisements is a powerful way of influencing the perceptions of people which can then be used for positive or negative changes in the society. Media has played a huge role in building up various stereotypes in our society. As defined by Wikipedia, a stereotype is defined as a commonly held public belief about specific social groups, or types of
There are two opposite sociological perspectives to the advertising function in contemporary society. The first maintains a positive approach to advertising. It is believed that the role advertising is to better organize economic and social relations, to harmonize social behaviors, to make people adhere to common values and to help them to better live together without problems. The second approach is, by contrast, rather critic, because advertising tends to generate a mass consumption. In order to adapt messages to a wider audience, introduces new, poorly differentiated, symbolic values (Friedman, 1979).
The first part talks about how advertisements give importance to visual media. The second part talks about the power of celebrity in influencing consumers. The third part talks about the reliability of the advertisements. Advertisements give importance to visual media. Visual media is a great help in influencing consumers.