The Influence Of Advertising

757 Words4 Pages
Advertising evolved through the span of time from the traditional stone carving to word of mouth, from printed materials to digital medium appearing in websites and television channels. Advertising, the business of selling of something to the public, became the lifeblood of almost all mass communication media – print, radio, magazine, and television. Without such, the company’s production process will be intermittent. Over the years, advertisers have been continuously developing strategic ways on how to market their products that will enable them to reach their target audiences. Competition in the advertising world intensified a thousand fold where consumers are basically barraged with advertising messages from the moment they open their…show more content…
Further studies have shown that the use of jingles and testimonies as a means of conventional advertising have rapidly declined over the last 30 years. Due to the high exposure to advertisements, consumers gained the skill to quickly sort out relevant gen from a wide range of given information. Since then, advertisement messages have declined and failed to reach its target audiences. This became an advertising clutter which led the advertisers to seek for new methods on how to package and convey their…show more content…
In the Philippines, a law stands for the regulation of advertorials in media outlets. The Republic Act No. 9710, otherwise known as the Magna Carta for Women, oversees the use of advertorials. Specifically, under the code of ethics for media, Section C (2) demands that advertorials and advertisements should be labelled. In as much to stay viable in the media industry, one journalistic responsibility – maintain news credibility as a news medium by obviously differentiate an editorial from an advertorial copy, with an aim to uphold the standards of objectivity not recognized as commercial messages, and to maintain a third-party credibility grounded on professed lack of bias (Cameron & Ju-Pak, 2000). Inasmuch as RA 9710 and the code of ethics for media enacts a vital tool in the development of a responsible journalism and advertising practice, it is in this sense that a study regarding advertorials in the Philippines be
Open Document