‘Media Convergence’ is the integration or merging of media communication such as television or movies, with technologies such as the internet, to become more interconnected with the information and media (Jenkins 2007). With the upcoming release of the new film The Force Awakens (J.J Abrams, 2015) social media platforms have been integrated and used effectively to gain attention and generate hype for the new movie with its official trailer having been watched 58 million times on Youtube alone (Youtube.com 2015). Star Wars uses Media Convergence proficiently, but it is its use of Transmedia Storytelling that is almost without
The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).
What is digital advertizing: Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. In this digital age, increasing sales as well as revenues are tantamount to being able to successfully use available marketing technologies. There are many ways to get your marketing message across; don’t underestimate the value of online display advertising. This type sells your product or service through visually appealing text as well as graphics, animation and video.
Nowadays technology advance, we get inundated with ads from television, radio, billboards or magazine even in our computer. We can’t escape the messages is because the brands trying to attract and get the customers to buy their service or products ( Jane, 2011, online ). Most of us know that computer, internet and mobile phones are recently invented. Until 1990s advertising has more choices and print, television, radio is three of the most popular forms that advertiser like to used. Over the years, in order to attract the attention of consumers, the brand start to take a series of strategies based on the principle of selling ( Stephanie, 2016,online ).
Long-Term Strategies & Proposed Solution As content traditionally distributed via cable TV finds footing in the Internet streaming market and as companies such as HBO begin appealing directly to consumers via the Internet, Comcast has several options. 1) Enter the Internet streaming market with a Comcast product. 2) Do nothing—disregard online streaming as a major threat and rely on existing revenue streams. 3) Re-evaluate current bundle offerings and cut add-on channel fees to reduce costs. Given Comcast’s internal capabilities and available content, the most logical solution is for Comcast to enter the Internet streaming market.
The two firms combined will be the country’s dominant cable and Internet provider. Cohen’s rebuttal to the negative feedback of this news was that Comcast already has competition to worry about such as Amazon, Netflix, and Apple. Cohen is right to the extent that these corporations are giving Comcast some form of competition. But the competition isn’t remotely as effective as having a newly merged company with control of roughly 40 percent of the high-speed broadband Internet market. Cohen mentioned 3 companies that don’t even dabble in the cable business at the current time.
Product Placement is a marketing idea in which, companies can gain exposure for the products by paying for them to be featured in a program. Television accounts for almost 71.4% of all paid placements- and about 75% of all broadcast-network shows featuring some sort of placement. TV shows like Modern Family, House of Cards, Friends, and most soap drama shows have been known to incorporate product placement into their shows. In two episodes of Modern Family, they have had the episode resolve entirely around Apple products. One where the main dad character wants an iPad, talking about several time throughout the episode, how incredible the iPad is and how anyone who is anyone has one.
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).
(Niazi et al 2012) A survey was conducted on effective advertisement and how it impacts consumers buying behaviour. This brought an outcome that advertising is one of the most effective tool to attract consumers positively towards the product. When a consumer gets emotionally attracted towards the product, he tries his best be use and try the product at least once. When the purchasing power of a consumer changes, it affects the purchasing level too side by side. (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level.