The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. Unrealistic standards for beauty created by the media is detrimental to girls’ self-esteem because it makes women feel constant external pressure to achieve the “ideal look”, which indicates that their natural appearance is inadequate. There has been an increasing number of women that are dissatisfied with themselves due to constant external pressure to look perfect. YWCA’s “Beauty at Any Cost” discusses this in their article saying that, “The pressure to achieve unrealistic physical beauty is an undercurrent in the lives of virtually all women in the United States, and its steady drumbeat is wreaking havoc on women in ways that far exceed the bounds of their physical selves” (YWCA). Being surrounded by society’s definitions of beauty has definitely taken a toll on American women’s confidence.
Has been a source of controversy since its main focus is on physical appearance and promoting unrealistic female attributes. But what the people don 't really know about beauty pageants is that it can cause depression and low self esteem. Including that contestants in pageants they take their position very serious because they care about their body image, teeth, smile, their posture up on stage, and most of all impressing
Is this really how we want advertisements to make us feel? When you think of the western world, objectification and insensibility should not be the first thing that comes to your mind but by promoting the sexist advertisements, this concept is not uncommon. Most of the models in ads are shown as sexy and leave little for imagination, and this can result into women thinking they need to be alluring in order to get attention. It is not unusual to see naked body parts often even without a face, which wants to show a women’s body is more important than their ideas, knowledge and talents. Women are already not well-represented, and partly due to these ads, they have to fight extra hard against the idea that they do have brains behind their bodies.
If your body image is often a negative one, you’re not alone. Women are under constant pressure to measure up to unrealistic social and cultural ideals of beauty. Advertising and the media bombard us with images of mostly youthful, ultra-thin women with perfect skin, hair, and teeth. So it should come as no surprise then that by age 13, roughly 53 percent of American girls are unhappy with their bodies. That number increases to 78 percent once girls reach the age of 17.
Also, parents force their children to participate in pageants for the money and prizes, “According to writer Andrew Stephen, pageant girls "learn that they are being valued only by conforming to an idealised, unreal version of feminine beauty, while the parents...grow only to measure their self-worth by their children 's triumphs and losses. The result is hollow children and narcissistic parents." (Child Beauty Pageants). The parents unknowing allow their children become brainwashed to be only valued for the ideal, unreal of feminine stereotype. Which sadly, leads to parents who use their children for money, and insecure children.
Society has become so determinate on being perfect, focusing on the body and appearance. This is affecting women and girls all over the world and appears that it is only going to get worse. The standards on women have changed so drastically in several ways. Nina Bahadur states that, “A woman with a “perfect body” in 1930 would barely get a second look from Hollywood producers or model casting agents today”. Due to societies almost impossible expectations, it has negatively impacted women everywhere causing several complications.
Magazine advertisement have glorify younger, taller, thinner women to be epitome of a successful young women. In the society today, all of these impose as the standards of beauty. The young women portrayed in those magazines, they will feel insecure about their bodies and will do anything to let them look like the modern successful young women. They will start to purchase all the beauty products, diet aides and other product to ensure they can have a perfect body. All the company do not care about the product effect, they just care about their profit.
All of this can be used to show that the media definitely does not have a healthy effect on the female self-image. Media is a highly influential source when it comes to female self-image. As told by an article on the Applied Social Psychological website, “ the movie and music industries, as well as advertisements constantly portray an ideal beauty and beautiful body for women as one that is thin (in many cases, extremely and or unhealthily thin). Many girls look at these images and believe they are not beautiful because they do not look like what they see in movies, ads, music videos, etc” (Vargras 2013). This can make them want to change themselves to fit into an
Our self-perception is largely affected by the stereotypes and body images we see in the media. Over the years, strong correlations between media and self- body images have been developed, attributing the “widespread body dissatisfaction” among women and adolescents to the exposure to unhealthy media ideals. The excessive portrayals of ‘ideal’ images are constantly seen in advertisements, for instance thin models with big chests, slim waists and long legs, with the intention to draw on people’s insecurities in order to persuade them to buy a product (Ossola, "The Media's Effect on Women's Body Image"). Not only do these generalizations in the media show the acceptable standards of beauty, but they also emphasize on the importance of being physically attractive in today’s society. As we live in a media-saturated world, seeing these ‘ideal’ body images inevitably leads to unhealthy self-comparisons and “internalizations of these media messages” (Pritchard, Cramblitt “Media Influence on Drive for Thinness and Drive for Muscularity”).