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The Influence Of Communication

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Introduction
The aim of this essay is to discuss how people’s frame of reference may influence their communication with individuals from different cultural backgrounds, with reference to personal and cultural differences in values, beliefs, attitudes and customs, and how these differences may complicate sharing of meaning and cooperation in relationships.
Key concepts
• Frame of Reference
According to (Atherton, 2013) frame of reference is very broad in understanding and has a lot of complex set of assumptions and attitudes which we use to filter perceptions to create and share meaning. Our frame of reference is largely influenced by our values, beliefs, attitudes and our customs or culture and this often influences our understanding, response …show more content…

Communication is very complex and thus involves a lot of entities that work together in the process. The two types of communication are verbal and non-verbal, and their main purpose is to create and share meaning. Meaning is the stream of visual, auditory and other sensory sensors that serve as mediums of transporting meaning. The transmission of meaning allows us to interpret the meaning based on our frame of reference and filters which help us associate and categorize the message. This interpretation is influenced by our values, culture, past experiences, beliefs, attitude, personal goals and many more. (Atherton, 2013). Communication is essential for all relationships to grow and work effectively, lack of communication often results in break downs and …show more content…

Often a group's cultural values are often difficult to understand from the outside. These cultural values are the main principles and ethics upon which the entire community exists. Those values identify, influence or characteristics that members of the society consider significant or valuable. The values of a group can often be identified by observing which people receive respect or honour. Values are related to the norms of a culture, but they are more general and abstract than norms. Norms are rules for behaviour in specific situations, while values identify what should be judged as good or bad (Acton, 2013). An Example would be singing the national anthem when the Springboks play other national teams, this is a norm but it reflects the value of loyalty. We may find that people are part of a culture even if the person’s personal values do not entirely agree with some of the established values in the cultural group. According to (Atherton, 2013) this reflects a person’s capability to blend and extract aspects valuable to them from the multiple subcultures they belong to. In relationships and communication we need to be careful of judging people based on their values as this may cause conflict or

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