The Influence Of Consumerism In China

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As the Open-Door Policy and economic reform encouraged the independency of individual and family, some new forms of consumerism, individualism have occurred. Not only was the economy opened to the world, but also the rest of the country, meaning that China would accept more open and vibrant culture and have more interactions with the outside world. In recent years, consumerism has become more and more important to the development of the contemporary Chinese popular culture. And television definitely contributed a lot in it.
Popular culture is related to an enormous range of aspects. And all kinds of popular culture are connected with people. Popular culture can reflect the market and the consumption can also reflect the popular culture. Chinese popular culture has a very close linkage with the market forces and the mass market. According to the author, “the notion of the masses in China is very heavily laden with historical and political connotations.” As the government is using the mass media as propaganda to promote some ideologies and gain reputation, the masses are actually under some control. Kaiman (2014) says that the Chinese state is a notoriously twitchy regulator that acts as a cultural guardian on television, film and radio, meaning that the government will protect and manipulate the context of these media in order to make sure that they will not spread out bad news about the government. Television as propaganda machine was widely used by the government so as to

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