Hashtag Brand Image Analysis

In this new millennium , hashtags are found everywhere . From social media to television programs , from t-shirts to billboards , the hashtag is one of the most significant symbols today . A hashtags is made up of ‘#’ attached to a word or phrase . Hashtag are used to tag a group content of a topic . A hashtag essentially becomes a hyperlink that when clicked takes you to the search result page of the tag . Hashtag is a way for people to search for content of a given topic subsequently filter down the over flow of online content and find the people that share the same interest as you . Although hashtags are most commonly associated with Twitter , they frequently appear in other social networks like Instagram , Facebook and Google Plus

The brand mainly stands for it’s a belief on a specific brand. In common, it means nothing but most of consumers thinking about the product. There is specific brand which is positioned in the market. The elements of benefit brand image are logo, slogan, image describing on the organizations business in details and brand dependent will supporting the key of values. Overall, the brand image is responding in consumers mind that it formed from all sources. Consumers cultivate many associations with the brand. In these associations, they develop brand image. Hitachi is associated with products & services. The consumer is not only purchasing the products / services but it also the image associated with the products / services. Brand image can be strong by using communication like advertising, verbal publicity and others promotional tools. Anyone can clicks on a hashtag on these social networks, they can automatically show all public posts that include the same hashtag. This incredibly benefit for a small business because it can reveal the content to everyone and help the business get found. Anyone does a search on the social networks or website, for a hashtag use the post and even the profile can be founded by anyone that never would have reached without the hashtag. This can be happened all the time. Hashtag give a great chance to get information in front of potential

The Cincinnati Coffee Emporium uses their company name as the hashtag to collect pictures of their customers enjoying the drinks or working in their coffee shop atmosphere . The coffee shop build their brand by promoting their company’s hashtag and successfully gained more customers by sharing their customers experiences to Twitter , Instagram , Facebook and Google Plus. In order to create a brand identity , the right hashtag has to be used for a company . Company’s should take advantage of the trending hashtags . More people will be able to view your products and a great way for your company to get a recognition . Oreo is known for having a very strategic marketing plan . They takes advantage on the most trending hashtags to keep it more exciting and at the same time marketing the brand Oreo . For example , during the 2014 World Cup , Oreo posted a video wishing team USA good luck with the hashtag #USMINT and #USAvsGHANA . In summary , hashtag is a way to tag or categories a content . They bring together people who share common interest and ideas and want to share their experiences in social media . It’s time for you to connect with your customers through your company’s hashtag and see what people are talking