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Traditional Journalism: The Globalization Of Social Media

1199 Words5 Pages

It has been around half a decade since the emergence of new media to our world. Social media evolves every year with people being immerse in their online world increasingly. The usual cry for traditional media and its death has been among the recent concerns. With this, even the way of reporting has gone through major changes over the years, with more and more turning to the digital side to please the audience and provide convenience to their readers.

According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself. As the globalization of mass media evolves, social media has changed the journalism landscape in a great way. According to Alejandro …show more content…

According to Brattish (2004), he state that “What is at stake is how, not if, these new technological practices will be incorporated into journalistic practices." According to Kwak (2010), the traditional media of newspaper and TV are mostly consumed by people who have good social positions with many considering it as an additional tool for information. It is good to see that these traditional media uses new media to an advantage and incorporate video, social media links such as Facebook and Twitter. With these kind of convergence taking place, new media should not be seen as a harm to traditional media but more of an add on bonus for the society. Convergence on the Internet can also happen as one should not be in a competition on each other but rely on each other strengths. It is a strategy for news organizations to partner with the social media sphere (Alejandro, 2010). For example, CNN and Facebook collaborated for a live tweeting session for the inauguration of President Barack Obama (Bunz, 2009). We have also seen convergence takeovers such as Jeff Bezos, the CEO of Amazon.com as he bought over Washington Post on August 5th 2013 (Stone, …show more content…

This can further be incorporated into news publishing as it gives these news companies and advertisers the edge to supply and satisfy the demand of the masses. According to Alejandro (2009), she said Google has been partnering with hundreds of news organizations in the United States from the New York Times to the Associated Press since the year

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