Introduction Advertisements are a fundamental part of our daily lives, no matter where you look, be it flipping newspapers or watching television. Companies make use of several heuristics in their advertisements to enhance sales and catch consumer’s cognitive, emotions and behaviours, it can also form and change attitudes. This advertisement is found on Gucci’s website. The product that is being advertised is the perfume “Gucci Guilty”. The target audience for this product should be men, woman may also be attracted to this advertisement as looking at the picture makes them believe that purchasing this product would make their partners more attractive.
Both models have their pros and cons and to decide which one is better suited to the requirements of a business, we need to study these pros and cons in detail. Pros and Cons of Pay-Per-Click Advertising Many business owners choose this method of advertising because of its prominent benefits. Here are some of the pros of this model that make it a better option when planning an online advertising campaign: • One of the most high up benefits of PPC advertising is that it allows marketers to bring in highly targeted traffic to their website so that the visitors would actually convert into customers. • Another benefit that makes PPC an attractive advertising model is its ability to bring in fast results. • When using PPC, a marketer is able to control the costs associated with online advertising through careful selection of keywords and spending money on only those keywords which are relevant to their business.
Moreover, the tested attributes of celebrity show positive relationship with the buying behavior and brand perception as well. It also proved that there is a significant impact of celebrity endorsement on the buying behavior. Finally, the results of the study further proved that there is a significant impact of celebrity endorsement on the buying behavior of
Simple text could give multiple interpretations but kinetic typography stimulates the viewers and helps them understand what the message conveys without getting mislead. In short, kinetic typography videos could be used in a variety of successful ways (Vas Blagodarskiy,
Effect of Brand Name on Quality Perception and preference. Introduction Recently, the consumer consciousness had raised and most of the consumers choose to purchase their familiar and favorable brand. Therefore, if businesses want to defeat their competitors, they have to make consumers love to buy their products and brands. Even though consumers are familiarize to the product they heard before and are willing to purchase the product, brand awareness is the most important factor to influence purchase decision. When consumers want to buy a product, and a brand name can come to their minds at once, it reflects that product has higher brand awareness.
It is also recommended that since the young adult consumer is largely affected by the brand image, marketers try to focus more on luring them as consumers and target them directly in their advertising tactics. 5.3 Recommendations The researcher came up with the following recommendations which may be followed to enhance consumers’ purchase decisions: 1. Since it has been found that young adults are influenced by the brand image resulting in buying behavior, it may be recommended that companies focus more on targeting this group of consumers by directing advertisement campaigns towards them. 2. Companies may use celebrity endorsement more effectively to achieve the desired brand image level.
Special offers are loved by customer and they have impact to pull the customers to the stores. Also, these offers can make the customers buy the Diesel products. On the other hand, commercials are one of the above the line strategies used by Diesel. Today, almost all people have TVs so the TV ads of Diesel have the biggest impact to the company. People can think the company and product whenever the ads are shown and if products suit the people,
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
As a result, this has made pop art to become an effective tool to be used in the advertisement industry especially when targeting a huge market. Pop art has had a huge impact on the advertising industry which most of it can be regarded as being positive. This is mainly because Pop art is able to assimilate a given brand with a specific popular
Marketers take the advantages of these celebrities for the advertisement of the product. For marketers, celebrities are the potential ones to target the customers. For this they give them a whooping amount of money. They believe that by doing this they can associate their products with their target customers. This is called as celebrity endorsement.