The Influence Of Structuralism In The Digital Media

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There are over two billion social network users as of the year 2015 with a projected annual increase of around two hundred million (Statista). These social networks and in a wider scale, the digital media are one of the trademarks of the 21st century. It has led to the emergence of a digital media culture that reflects common place culture in different societies based on the structuralism theory. Digital media have also been utilized by groups and activists that carry different ideas and influence to promote their status and development. One example is the growing number of extremist organizations on digital media, following the U.S. war on terror, competing for hegemony in a new ideological world order of sorts. To analyze this further, this essay asks the question; to what extent has structuralism in the digital media and cartoons affected consumers after 9/11 and the war on terror? Firstly, the theory of structuralism will be briefly explained. Secondly, it will be demonstrated how media convergence draws ties between terrorist figures and popular culture. Furthermore, the case study will focus on anti-Americanism and symbols in editorial cartoons in the aftermath of the 9/11 attacks, associating it with the structuralism theory. Structuralism refers to a theory that argues that elements and aspects of human culture must be constructed regarding how they are related to an overarching structure or system (Duffy 7). Structuralism seeks to uncover the different structures

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