What Is The Influence Of Advertising On Children
advertising. Everyone should look better into the everyday communication and vigilantly consider the quantity and the quality of the information we receive as well as its influence on our behaviour. Considerable attention should be given to the young generation. Theoretical and practical research has proved the ever rising influence of information (especially the one prevalent in advertising) on a society; on its economics, culture, religion, politics and even people’s private lives and behaviour. Children have abundance of free time and, therefore, see a lot of diverse advertising. Though education of children is in the hands of parents and schools, advertising creators and customers should think with responsibility about the choice of time and transmission channels of child targeted advertising. This paper investigatigated the influence of advertising upon consumer views and behaviour of children in different age groups. The present investigation has confirmed the influence of advertising as a means of information on a certain group of society, which in the modern information society is the most susceptible – …show more content…
A. Bijmolt, Wilma Claassen, Britta Brus (1998) believes that parents, consumer organizations, and policy makers are generally worried about effects of TV advertising directed towards children. These effects might be interfered by children's understanding of TV advertising, which is their capability to distinguish between TV programmes and commercials and their understanding of the aim of advertising. In this paper, we examine children's comprehension of TV advertising, by means of verbal and non-verbal measurements. The outcome based on non-verbal measures reveal that most children are capable to differentiate commercials from programmes and that they have some insight into advertising intent. The outcome based on verbal measures are not as decisive; the percentage of children who show understanding of TV advertising is then considerably
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Advertisements Use Semiotics In Advertising
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