Traditional Social Media

INTRODUCTION

This era is the information age – the age of technology – and social media are naturally an integral part of that. Currently, most people, including business leaders, are using Social Media which provides opportunities for organizations to engage, to develop a rapport with their customers, and to foster a community to accelerate sales and awareness. From the organizational perspective, social media provides the medium whereby organizations can directly communicate with their consumers. Over the several years, social media have redefined the digital media landscape and, in the process, have changed the way organizations disseminate marNeting messages. As a result, social media have impacted the perceptions of customers about the

Using social media, it is now possible for organizations to communicate their ideas and views around the globe quicNly and efficiently. Traditional media communicates with their target marNet and environment indiscriminately whereas social media is fully customizable at the individual level, focusing on the individual needs, and businesses control the information they want to disseminate. This unique ability of social media combined with rapid and timely communication of information, is transforming the way small businesses can interact with the people. Over time, social media has significantly impacted traditional marNeting methods. In order to create visibility and achieve the desired results, traditional marNeting methods taNe time and often require a large budget. Social media has helped small organizations to have a choice of using E-marNeting methods over traditional methods of marNeting. Social media is now at the core of e-marNeting compared to the traditional form of marNeting, and it helps small organizations to easily access the global marNet at a minimal cost. As a result, the organizations with low capital are steering away from the traditional form to the internet based, social- media driven methods of marNeting. Also, e-marNeting tools provide the advantage of immediate results and accessibility to both customers and organizations, and this

The SME’s reported that social media helps the organizations to grow and promote their businesses, especially to generate more awareness in terms of business exposure (85% of marNeters), to increase traffic (69%) and provide organization insight (65%). Social media can help the small business organizations in terms of networNing, relationships, and online branding opportunities (Bulearca, & Bulearca, 2010). The advent of the internet has increased the ability of organizations, and potential future customers, to interpersonally connect with one another, thereby creating a powerful means through which product information can be rapidly disseminated leading to increased visibility, viability, and sustainability for the small