E-Commerce: The Rise Of Ecommerce

These days, as all of us know, technology is thriving. We see everybody with a mobile phone, a tablet and laptop PCs alike. And yeah, it’s obvious that surviving without an internet connection seems like an incredible challenge for children and adults equally.
The rise in the popularity of the World Wide Web gave birth to many new prospects, most notably the development of E-Commerce, short for electronic commerce. Easily said, this is the purchasing and sale of products online.
At this point, according to www.statista.com, out of everybody who uses the World Wide Web, there are approximately 1 BILLION people who have shopped for products online! The United States alone saw electronic trade between businesses and consumers (B2C ecommerce)

Hire a professional designer to do it, but make sure your flyers are catchy and seem attractive to the average consumer.
4. Have a physical store operational as well
Yup, might seem contradictory to the whole logic of an ecommerce business, but no.
According to a research made by www.timetrade.com, 85% of consumers still prefer purchasing from brick-and-mortar stores rather than online shopping. Why?
• Human presence often encourages the average consumer to make a purchase. Again, quoting the research made by www.timetrade.com, one third of consumers want expert advice from store associates before making a purchase and approximately 90% of them are more likely to buy after receiving help from a professional.
• Undeniably, shopping online can never match the comfort of shopping from a physical store. Human nature defines that looking, touching and having a product in the palm is an essential part of shopping. If somebody is going to buy a tablet, they would want to know how it feels in their hands. If they are buying garments, they want to know how the fabric feels against their

An average sales return of 6-8 times the average cost of each click is predicted!
As per a study conducted by www.statista.com, a Google Adwords campaign can give returns on investment (ROI) of up to 372% of cost incurred!

Tips for running an effective Adwords campaign;
• Have a vivid objective in mind. Don’t get fumbled between all the options. E.g. aim for a campaign that increases your sales, and not brand awareness, as brand awareness is hard to measure.
• Keep your target audience in mind. Preferably, implement the AIDA principle i.e. make your ad unique and catchy, thus getting the attention of consumers. Then convince your customer through the text that buying from you would effectively satisfy their need or want. And last, ensure your ad successfully manages to get the customer to click and thereby to visit your website.
• Enable conversion tracker i.e. be sure to see how many customers actually make a purchase after clicking on your ad, so you know that the ad is fulfilling its purpose.
9. Hire an affiliate and or/ affiliate network
An affiliate network acts as an intermediary between an individual affiliate and the advertiser