Consumer Behaviour In Fashion Essay

The dictionary defines fashion as use, or custom mode is in vogue for some time, or in a particular country, specialising in costumes, fabrics and trimmings. According to this definition, fashion does not refer exclusively to clothing and accessories. The concept of fashion, then any product or service consumer, for example, cars, music, furniture, magazines and tourist destinations applies. However, when people think about fashion, usually imagine a fantasy world made up of designers, models and sexy clothes (Babu, et al., 2012).

The fashion reflects the taste of an era, the dominant values and opinions. That is the reflection and aesthetic expression of a society. Therefore, identifies how people think at the time. In every age, fashion

What is the concept of consumer buying behaviour?

2. What is the consumer buying behaviour in fashion industry?

3. What is the adoption of the internet as a marketing channel?

4. What are the factors affecting consumer purchasing behaviour

5. What is the impact of internet on consumer buying behaviour in UK fashion industry?

1.5 Rationale and

It has its own characteristics. It is reflected in part by a widespread use of the technology for transactions. Indeed, the consumer is actively engaged in the use of technology by interacting with the seller's website and conducting transactions (Pavlou 2003). Furthermore, the distance, the impersonal nature of the online environment, the temporal and spatial separation, the use of open infrastructures for transactions is growing distrust and fear of the consumer. In light of these main characteristics of consumer behaviour on the internet, it is necessary to better understand and analyse the reasons why the consumer to adopt or reject purchase on the internet. An understanding of the determinants of the internet buying will enable these firms to adjust their strategies to attract the maximum potential consumers and make the most of the opportunities offered by electronic