The Internet: The Importance Of The Internet

The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways.

During the 1920s when media first started to become an advertising technique, new cultural attitudes were forming alongside dramatic social changes. These changes included the rise of consumer culture which pitted itself against traditional methods of subsistence production and trade. Mass entertainment in the form of film, radio, and magazine prints were a primary causation in the rise of mass consumption of certain products. Initially, media served as a method of advertisement as well as a way for the general public to remain connected and updated on the latest occurrences. Writers and editors often produced works that were mainly centered around poetry, religious views, and affairs both foreign and domestic. Journalists like upton Sinclair took

Newspaper firms have started to search for online delivery channels so as to retain the young readers. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Most of the media firms have started to implement a 360-degree strategy that integrates content decisions “shaped by the potential to generate consumer value and returns through multiple platforms of expression of that content via a number of distribution outlets” (Doyle, 2010).

The introduction of the internet has changed the way individuals communicate and interact. It has led to new ways to create culture and community and has even brought about new forms of intimacy (Hillier & Harrison 2007, p. 83, Zhao 2006, p.459 & 472). Michael W. Ross goes a step further and suggests that the internet has helped to shape sexual culture ( 2005, p. 349), and argues that it has not necessarily transformed sexuality, but rather it has transfigured it. He said, “it has illuminated certain aspects of it so that they stand out from their equivalent social sexual interactions” (2005, p. 342). Often times individuals who are attracted to the same-sex may have negative experiences out in the world, but the internet can provide a place

Media is the means of communication, as radio, television and internet are used to reach out people or influence them widely. Although it is not easy to define

The mass media has had a greater influence on modern culture than either education or history

Social media was created two decades ago and has developed a lot since 1997 when it had first made an appearance in the world. Before social media many people did not have a way to communicate or interact with others using electronics, everything was verbal or written. When social media first made a blogging page it became a hit as told by Small Business Trends, “In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.” Social media has made an impact in many people’s lives throughout the years. After blogging was invented, social media exploded with popularity. Social media has made its way up with new development and although it helps us stay connected with others and helps us make new

Multiple countries throughout the world have internet access at their fingertips and are able to find the answer to their questions instantly. “As of June 2017, 51% of the world’s population has internet access. In 2015, the International Telecommunication Union estimated about 3.2 billion people, or almost half of the world’s population, would be online by the end of the year” (Gordon). Billions of people use the Internet each and every day to research topics, check their social media, and communicate. The nation as a whole has become extremely dependent on technology to do their work and survive through the day. An enormous reason why people have become reliant and/or addicted to the Internet is the result of the constant need to use their social media. Humans have created an unrealistic view of what the Internet should be, compared to what it actually consists of in real life. The Internet has numerous amounts of positive impacts on lives; however, it additionally has negatively taken control of each individual’s life.

Living in the modern era makes social media become part of our life. Basically, social media are used for communication and social interaction. Based on the Merriam-Webster, social media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). There are lots of social media that people use nowadays such as Instagram, Twitter, Facebook, Snapchat, Path, and others. Most of people probably have two or more social media’s accounts. Social media are mostly used by adults and adolecents. However, there are a lot of children that already use social media. Based on the Children’s Online Privacy Protection Act, children under 13 years are not allowed to use social media for it can give bad impact for the children who actively use it.

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are.

The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014).

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives. This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think.

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)

This review study shed light on the debate over positive and negative aspects of media. In this study positive side of media is highlighted as well as negative effects. Previously researchers have found that all types of electronic media whether its TV or computer or internet or social media have negative impact on children but now researchers are focusing on educational aspect of media and how educational programs can help in developing cognitive thinking among children. Finally to increase learning among children researchers suggests that co-viewing of Parent and children should be promoted in families in Pakistan.

The Internet has become the most frequently used media for the past two decades (De Leo & Wulfert, 2013). In fact, its users are increasing day after day. The Internet has brought many benefits to numerous societies and individuals, and that includes information searches, communication, commercial activities, and entertainment (Kraut et al., 1998; Korgoankar, & Wolin, 1999). Furthermore, the Internet has made lives easy and it has become an essential part of our daily living, especially among the adolescents.