Organizations have made good use of various mass media to initiate, maintain and develop interact with their suppliers, customers, distributors and other organizations. Organizations make use of a wide variety of social media such as Facebook, Twitter, Youtube, and so on. Currently, the development of the internet and increased usage of mobile devices such as smart phones, tablets, and laptops have contributed significantly to the availability of various content online, the content that previously used to be available only on the mainstream media outlets such as newspaper, radio and television. Besides, they used these various media to boost their marketing campaigns, advertising, PR campaign, sales promotion and so forth. All in the bid to achieve their marketing goals and objectives.
The social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share their thoughts and all the other things what they wanted to share. The main advantage of social media is that there is no age limit for this. Anyone who feels this social media interesting can use this. And also it kills time. This is another big advantage of social media.
The accessibility to the world is possible with only one click in social networking sites with friends and family, the possibility to reach someone regardless of time and space constraints via social networking is fascinating . These immediacy of instant communication tools may provide a platform for everyone to voice out and share feelings and thoughts. Social skills and interpersonal relationships may be shaped as we are virtually in touch with the entire world and social networking sites are deemed to be the most efficient and effective mean of communication we have ever had. Social networking sites like Whatsapp, Facebook and Youtube have become such a part and parcel of our daily routines that seems that it is very essential for us now. Therefore, social networking sites have changed our social life
SOCIAL MEDIA Social media is an internet-based communication tool that is widely used by almost everyone around the world. Nowadays a lot of social media users from around the world, the percentage will continue to grow every year. Because in this era globalization, social media and internet are important for everyone. In addition, social media also have a negative impact if used continuously, such as Reduced Productivity, Addictive , Waste Time, and Porn. The use of social media does have a positive impact that is very easy for us to communicate and find out what is in this world.
Having said that, one of the biggest advancements of technology that we have experienced in the recent times is the social media, which has been growing exponentially over the past few years, and has been influencing the lives of people in varying ways. It has changed the way people interact and connect with each other, regardless of time and space. Was it happening two decades back? Certainly not! But today, social media has made the world more connected by breaking down all the barriers.
3 Tips on Facebook Location Tracking Part 1: Background introduction to this topic In the world of social networking, Facebook is a well-known name that has shaped a whole new trend. This social networking site has billions of users all across the world from all regions and places. Facebook is a tool that is used to stay connected to your friends and family even if you live far away from them. You can chat with people and share pictures and videos with them. But it can be used for more than just this purpose and that is location tracking.
In the early 2000s the cell phones added features to satisfy the daily needs of the consumers. Cell phones were now able to send outward messages and even stream the internet using 3G network; however, the advancements of mobile devices did not stop there. In 2009, 4G network began to take over the market. 4G network promised to offer speeds up to ten times faster than any existing 3G technologies; thus, the advancements continued. Social media apps had now become available to the consumers.
Over 10 years ago, people entered the digital age. People were started to be hooked on the world of social media. Its rapid spread to people made to discover the internet. From this start it gave prospect on surfing the web making people to find more privilege. Social media contributes to marketing which advertising has been a big deal on internet.
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
At $5 billion, Facebook advertising makes up for majority of their revenue. (Oberoi, 2013). Social media can offer small business the opportunity to perform localised as campaigns to increase business by targeting their locality and potential customers at a low cost. It is also been used by major companies that perform ad campaigns on a global scale as the social network has access to a wide variety of consumers and the cost will be significantly lower that a TV ad campaign would cost (Lake, 2016). Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways.