Story Of The Trolley Analysis

The invention of the first shopping cart is one invention that influences many people’s lives. Everybody, rich or poor, make use of them in one or another way. In this essay the story of the trolley and the reasons it came to be in the first place will be discussed.

In the times during and before the 20th century it was quite common for grocery stores to supply wooden baskets for the customers in store to carry all the products they wanted to buy in. Although these baskets gave the customer the ability to carry far more than usually, the concept was still not perfect, for the basket would get too heavy to carry after adding too many products to the basket. They would then only take the most necessary products and check out, not buying as much

This directly links to the survival skills that humans posses which will now be analysed with the use of a well known philosophy.

Abraham Maslow was an American psychologist that lived in the 20th century and is best “known for his theory self-actualisation.” (The Biography.com, 2015)

He believed that humans had a system of basic needs that motivates them throughout the duration of their lives and these needs can be best categorized in a triangle diagram as seen in figure 1. .” (The Biography.com, 2015)

This pyramid should be read from the bottom to top and starts off with the most basic human needs (food, water, etc...) which is called the physiological stage, followed by the stages of safety (security of body, security of the family, etc...), love (friendship, family, etc...), esteem (self –esteem, confidence, etc...) and the final stage of self-actualization (morality, creativity, etc...) Only when one whole stage of the pyramid has been satisfied, the person would move on to the next and repeat the process of fulfilling these needs. These needs would also grow stronger as time passes without tending to them. (McLeod,

The invention of the shopping cart was a solution to problems relating to transportation of goods in grocery stores but actually changed a lot more than just that. While the cart is officially grouped with grocery stores and shopping, it is also used for other needs. As Sylvan Goldman unknowingly followed the system of Maslow to improve in his living conditions, so did other people. For example; many people that live on the poorer side of life use these carts (the carts that have one big basket) to transport everything they have in or use it as a grill by flipping the cart over and making a fire underneath it. Using existing materials to fulfil their own needs, how basic they may