The Ketchup Conundrum Analysis

302 Words2 Pages
In Malcolm Gladwell’s, The Ketchup Conundrum, it describes how ketchup has evolved differently than mustard. When mustard hit the shelves of supermarkets, people used it on hotdogs and bologna. Formally known as Dijon mustard, Grey Poupon was the “magical” mustard. Jim Wigon decided to go into the ketchup business. The most famous ketchup brands include Heinz, Hunt’s and Del Monte. Heinz has created six flavors--regular, sweet, dill, garlic, caramelized onion, and basil. Jim Wigon wanted the Grey Poupon of ketchup. Howard Moslowitz , who owned a food-testing business, helped, Wigon’s to find new ways of producing ketchup. It turns out, no matter how appealing the ketchup was, it wasn’t enough to gain any market share. Pepsi became one of Moslowtiz’s

More about The Ketchup Conundrum Analysis

Open Document