The Korean Wave In South Korea

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“Over the past decade, South Korea, with a population of around 50 million, has become the Hollywood of the East, churning out entertainment that is coveted by millions of fans.”
-Lara Farrar, CNN World, December 31, 2010

A Korean in a foreign country in the 90s would be asked whether he/she was Chinese or Japanese. However as the years passed people started to recognize Korea. One of the reasons for this recognition is the Korean Wave. The word Hallyu, also known as the Korean Wave, can be heard often through various mediums. According to Jin (2012), “The Korean Wave refers to the significant increase in the popularity of South Korean entertainment and culture.” (p. 3)
This brings us to the beginning of Hallyu, also known as Hallyu 1.0. Hallyu started in China in the mid-1990s. “The term Korean Wave (“Hallyu” in Korean) was coined by the Chinese press a little more than a decade ago to refer to the popularity of Korean pop culture in China. “ (Korean Culture and Information Service [KOCIS], 2011, p. 11) The Korean drama What is Love became a huge success in China. Later on in 2003, the drama Winter Sonata aired in Japan and also received great success. (KOCIS, 2011) Following these two examples Korean dramas became the most popular ‘it’ item for Southeast Asian countries. Thanks to Asian countries such as China, Japan, Hong Kong and Taiwan, soon Korea became Asia’s Hollywood. This was possible because Asian people could relate to Korean dramas better than Western

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