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The Limitations Of Mass Media In Today's World

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What is mass media? Mass media is the technology that aims to reach the target audiences at the same time. In the past, any knowledge about media was limited. That is because the media back then was not advanced yet. The first ever media invented was the newspapers. The journalists and writers were depended on to provide the latest news. The radio was invented next. Not long after, the radio surpassed the newspapers in providing reliable news. The television was then invented later on. It soon replaced the radio in reaching the public. Now, the Internet became the most pertinent type of mass media and has turned into a noteworthy device for news market. It can be seen that mass media has evolved notably throughout the years. Not …show more content…

With this advanced technology, we can overcome the limitations during face-to-face communications in terms of human voice limits, and the number of audiences we can reach. Although a person can reach a hundred people in a conference or a campaign, it is impossible to reach the whole world without the technology. The common programs used for mass media are television, radio, newspapers, and the Internet. Majority of the public would rely on mass media to provide and get information regarding political and social issues, and also for entertainment. Today, this advanced media has many useful functions, such as disseminating information through mass media, reporting the news of recent events and activities, and for entertainment, such as searching for music and videos. The first function of media is to disseminate information. Dissemination of information is in fact the major function of media. According to Danahm and Nicole

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