The Marketing Mix Of Mcdonalds

The marketing mix of McDonalds consists of the various elements in the marketing mix which forms the core of the company’s marketing system and hence helps to achieve marketing objectives.
The marketing mix of McDonalds shown here discusses the mix as it is delivered in India, but this is very similar to the mix applied in most countries in which McDonalds has a presence.
Product
McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is.
However, customers’ requirements change over time. In order to meet these changes, McDonald’s has introduced new products and phased out old ones, and will continue to do so. Care is taken not to adversely affect the sales of one choice by introducing a new choice, which will cannibalise sales from the existing one (trade off).
McDonald’s knows that items on its menu will vary in popularity. Their ability to generate profits will vary at different points in their cycle.
In India McDonalds has a diversified product range focussing more on the vegetarian products as most consumers in India are primarily vegetarian. The happy meal for children is a great seller among others.
Price
The customer’s perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a product is worth. A product is more than a physical item, it also has psychological connotations for the customer. The danger of using low price as a