Company Overview Of Coca-Cola

The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion.

2.1 Product overview of coca cola

Coca Cola

In India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.

Variety

Cans: 300 ml, 330 ml RGB: 200 ml, 300 ml, 330 ml PET: 350 ml, 400

Thums Up was launched in 1977 by Parle, however, Parle sold 85 percent of its stakes to Coca-Cola India in 1993. Thums Up never fell short of expectations of Indian youth and continued dominating the Indian soft drink industry till late 2013. A 35- year- old dominance came to an end when Sprite (another product of Coca-Cola India) took over the Numero Uno status. However, the brand Thums Up is still among the three highest most selling soft drink brands in India. Macho man Salman Khan and 'Khiladi ' Akshay Kumar are the most renowned figures who have endorsed Thums

The customers readily accept the prices offered by the firm because of the increased demand of the products also, the price is reasonable and much cheaper when it is out for sale. The company has increased prices of its coca-cola brands from Rs 34 to Rs 37 (600 ml bottle). It has hiked its price for its 1.25-litre pack from Rs 52 to Rs 55. With the increase in prices, Coke 's 2-litre bottle now costs R79. Earlier it was priced at Rs 75.

2.3 Place

Coke is made available at many retail stores, restaurants, vending machines, mass merchandise, and fountain outlets. Due to its strong distribution channels, it has presence all over the country.

2.4 Promotion

The company promotes from its very start in an effective manner to ensure that customers remained attracted to the product. Some channels including television, radio, internet, billboard, and advertising used to promote the products. The company has made Investment in trademarks, retail shelf space, ad campaigns Big names of Indian film industry has mainly became the brand ambassadors of the company. Throughout the years, the slogans of the coca cola have been memorable for example:

• “Thanda Matlab Coca-Cola”

• “Jo Chaho Ho Jae Coca cola Enjoy”

• “Coca-Cola –Piyo Sir Utha