The Marketing Mix: Product Overview Of Coca-Cola

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The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion. 2.1 Product overview of coca cola Coca Cola In India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Variety Cans: 300 ml, 330 ml RGB: 200 ml, 300 ml, 330 ml PET: 350 ml, 400 ml, 500ml, 600 ml, 1250 ml, 1500 ml 2000 ml, 2250 ml Fountain Glass: Various Sizes Diet Coke Diet Coke, also known as Coca-Cola light in some markets, is a sugar free soft drink. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola Trademark. Today, Diet Coke/Coca-Cola light is one of the largest and most successful brands of The Coca-Cola Company, available in more than 150 markets around the world. Variety PET: 350 ml, 500 ml, 600ml Can: 300 ml, 330 ml Coca - Cola Zero Coca-Cola Zero is one of The Coca-Cola Company 's most successful and significant innovations. It offers the same ‘Great Coke Taste, with Zero Sugar’. Launched in 2005 in America, Coca-Cola Zero is now

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