The Marketing Strategy Of Adidas

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Adidas markets through various marketing vehicles but the majority of marketing is concentrated on television and product placements. The creative team of Adidas is known to pump adrenaline in their customers through advertisements which are well made, creative and filled with energy. These ads attract the customers towards the brand by sending the right marketing message to the customer. The tagline of Adidas “Impossible is nothing” is in itself a very powerful statement for the brand. Product placement comes after television promoting for Adidas. The popularity of the brand is because it ties bonds with the top football players across the world such as Lionel Messi, Ronaldinho, Sachin Tendulkar and various others. Adidas also sponsors teams and some of the top teams include Real Madrid, Manchester United(10 year contact to be kit sponsor), France, Great Britain (in football), England and South Africa (in cricket) and several others. Below the line marketing method that Adidas used targeted at the youth through sponsorship deals and social media helped to boost its revenues and achieve their marketing goals. Adidas transforms their sales processes and increase the share of their products. Adidas responds very quickly consumer needs and takes immediate response to sell-out their fashion trends and brands with whatever season is given. This thus creates top-line and margin potential to further improve promotion for the brand. Place: • Distribution Global Sales

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