Nowadays, mass media including the television, radio, and newspaper have a great influence on the people especially on the younger generation, which plays an important role in shaping the opinions and the positions of the younger generation. Livesey, (2011) stated, “mass media, therefore, refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people” (p.1). There are so many social problems in this modern world occur due to the mass media, for example the younger generation’s sexual behaviour as identified by The American Academy of Pediatrics (2011), that, the major public health crisis of the teens social activity is bright and helpless (p.191), (as cited in Wright, n.d, p.346)
Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive
Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences. While political economists highlight the role of the media industry in the creation of popular culture in the twentieth century, some scholars argue that popular culture is actually the creation of the populous itself. Reflections and Recommendations The first deals with perceptions of control. in the Middle East, the perception that the media are controlled either publicly or privately for specific purposes leads to an erosion of public credibility. In the Middle East, many people ignore their own countries’ media because of perceived regime controls.
The power and speed of technology are humbling. The development of mass media has had a great influence on one’s life, both for the better and for worse. In general, mass media is a means of public communication reaching a large audience, therefore it is everywhere. The long-term exposure to the media has a tendency to influence how people behave and think about the world. It is essential to consider the pros and cons of mass media as it plays a ginormous role in shaping people’s ideas, and also a very prominent role in the lives of everyone.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their
It plays an awfully important role not solely concerning dangerous effects of politics however conjointly concerning the present situation of the political field. It’s terribly laborious to neglect that politics doesn’t have an effect on mass media. METHODOLOGY The method adopted for this study is to explore and discuss the impact of mass media in politics. It depends totally on secondary sources (empirical and non-empirical) and their findings that indicate directional trends towards the topic undertaken. LITERATURE REVIEW The history of the planet news agencies will be derived back to the middle nineteenth century once newspapers in advanced countries joined along to send correspondents abroad to hide events of common interest to them.
The motivation behind this review of literature is to examine the effects of mass media on a person’s body image. As indicated by Groesz, Levine, and Murnen (2002), broad communications advances a specific body shape perfect that evokes body disappointment. In their meta-investigation of 25 studies on the subject, it is emphatically recommended that media does surely impact our impression of ourselves. After review of the foundation research, it is theorized that media has a solid impact on the self-perception of individuals. It is further thought that mood of viewers of various forms of media are altered in response to what they see.
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
The marketers depend heavily on the mass media to grab as much as consumers in the segmented or targeted markets. The Communication of the mass media facilitate the relation between the seller and the buyer, as well as, it creates a strong customer relationship management through getting feedback from the advertising itself. As opined by Kahn (2013:215) it has been observed that mass media has been highly successful in encoding messages to the customers regarding the different products available in the market. This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers.