The Media Industry: The Importance Of Media And Social Media

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INTRODUCTION Media industry continues to grow rapidly as the revolution in information and communication technology (ICT) and many new branches in the world, especially in the way of delivering the news spread. In addition to conventional methods of delivery of newspapers, magazines, leaflets, radio and television, now comes a new arena for the world of media and journalistic social media. Through social media, the latest news is conveyed so much so that a variety of information has been misused and misappropriated the news is released from improper sources. So, people began to doubt the validity or reliability of the elements of a story when it is produced from dubious sources or otherwise not appropriate. The accuracy of any news or items…show more content…
Political events, economic events, and social events often shape a person’s life, hence it is important to have access to the most accurate and true information. Since their advent, news agencies and publishing houses around the world have been trying to provide a factual account of the events that happen in a community and that have the power to affect a citizen’s life. With the initiation of internet as a tool to reach a bigger group of people, by the news outlets, an effort was being made to bring the same level of accuracy to this new medium. However, as the speed and spread of internet increased, so did the consumption of news by the public. Social media became another tool to dispense and consume this valuable information to and by the general population. Hence, the regulation of the information that was being made public and that was accessible to a large group of people became…show more content…
Twitter, Facebook, Reddit and blogs became sources of information, not only for the public but also for the mainstream media. Mainstream media and social media can often be seen interacting with each other to dispel all this information around the world in real time. With all this information presented, it leads us to question the credibility of the information and news presented to us by the media. If a disaster happens or a crisis breakouts and information is flowing from different directions continuously and un- relentlessly, it is hard to monitor the truthfulness of information and hence its credibility is jeopardized. As a result, this false information is internalized by the citizens and taken as the truth which might lead to unintended
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