Mercedes Benz Brand Analysis
The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star in a laurel wreath was created in 1925 – in time for the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie., which together became Daimler-Benz AG, in summer 1926. his event marked the birth of a new car brand – Mercedes-Benz – and with it a shared aspiration to uphold the tradition of the world 's two oldest car manufacturers and ensure a successful future for both. Innovation, performance, quality, awareness of tradition: the Mercedes-Benz trademark, one of the world 's most familiar and esteemed brand symbols, has stood for these and other values ever since.
The history behind the Mercedes-Benz brand
Automotive heraldry
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Their high-quality finish – metal relief, enamelled badge or free-standing emblem on the radiator – elucidates the meaning of the trademark. This fascination ranges from the symbols mounted on the cars themselves to accessories adorned with the trademark, allowing lovers of the brand to display their affinity for the company in question.on a car body is the badge which Daimler affixed to its Riemenwagen in 1895.
From Daimler to Mercedes: first DMG trademarks
The brands that preceded Mercedes-Benz initially used trademarks that were based on the company names. By way of example, a DMG design for a trademark from 1897 shows an engine with the name "Daimler" arching above it and, hovering above this, the mythical phoenix. In addition to this, a car, a motorboat and an airship symbolise the use of the internal combustion engine on land, at sea and in the air.
In a similar vein, albeit with a far more sober design, there is a DMG advertisement from the 1890s, which the emerging company used to recruit representatives: the name "Daimler" hovers over the entire motif, the second "O" in the German word "Motoren" depicting the rising sun. Later, at the start of World War I, DMG advertised its trucks using the stylised signature of Gottlieb Daimler on a
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