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The Micro Environment: External Analysis Of The Micro Environment

1079 Words5 Pages

External Analysis (Micro Environment) Micro environment normally are controllable by management. But it needs to be closely analysed and monitored in order to adapt rapid changes and to stay competitive. The micro environmetal factors that need to be considered are Competitors: The competitors of wesfarmers Ltd are Woolworth , Aldi , BigW , Caltex. They are the threat to the wesfarmers and as well as the opportunity provider to innovate something new and to make more new marketing strategy better then the competitors market. The main rivalry here is between Woolworth, Aldi and the Coles as they are similar type of market. The cut off on the price as we see when we go to Coles or wool worth are the example of competitors market.. Examples …show more content…

The survival or existence of business is possible only because of Customers. Wesfarmer Ltd is huge company with many divisions of retail shopping centre from house hold to office product, clothes, fashion and technology, Coal mine industries, insurance company and many more where million of customer consumes different products. For the growth and existence of the company it is necessary to understand the customers needs and wants and build good relationship with customers. Wesfarmers is committed to provide better value to the Customer by delivering safe and sustainable products and services, booming sales force performance, improving their delivery performance, broadening the products and services ranges and offering solutions, focusing more on small customers through online(wesfarmers annual report, 2015).Coles is their largest consumer business (wesfarmers annual report, …show more content…

Kmart , Target , Bunnings, Coles, Coal industries, resources and chemical industries are its different division and its main aim is to provide the satisfactory return to their sharholder, ensuring safety of worker and working ethically for the society and environment and contributing to the social development where its operate engaging with different social working group. There are different external and internal factor that effect the Wesfarmer. Macro environment like Social and legal, political, economical and Technological are the uncontrollable factor changes in this factors directly hamper the shares price, sell and profit of the Company.But as Australian macro environment have not been much effected by recession and instability and Wesfarmers doing their business following all the legal obligation and ethically the Wesfarmers profit is enhancing yearly .The other factor that need to be monitored is the micro environment. The Weframer tracks their competitor's strategy, provide safe and diversified workplace to employees provide satisfactory return to their stockholders and supplies the source ethically which is the main reason of long sustainability of

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