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The Micro Environment Of Burger King

1128 Words5 Pages

Q1) Marketing is defined as the management process responsible for identifying, anticipating and satisfying consumer needs and wants profitably. From this definition we could see that marketing involves a number of related management functions like market research, product design, pricing, advertising, distribution, customer service and packaging.
Marketing activities are all those associated with identifying the particular needs and wants of target market customers and then trying to satisfy those requirements better than their competitors with the help of market research to identify customer needs. With this knowledge strategic decisions will be made about product design, pricing and required promotion along with being a corporate social responsible company.

Q2) A company’s micro environment means factors in a company’s immediate area of operations that affects its performance and decision making freedom. These factors include competitors, customers, distribution channels, suppliers and general public while its macro environment is the major external and uncontrollable factors that influence a company’s decision making and affects its performance and strategies. These factors include economic factors like demographics, legal, political, technological changes and natural forces.
Burger king’s micro environment consists of:
• Customers- Burger king has developed great customer relationship with their customers by providing great quality food and service.
• Suppliers- One

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