The Micro Environment: The Micro Environment Of Coca Cola

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INTRODUCTION.
Coca cola, It is a company that produces coke, a carbonated soft drink.
Question1.
The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets and public.
The table below shows the different competitors Coca Cola has and their websites.Table1.
Pepsi http://www.pepsico.com
Snapple http://www.snapple.com
Monster http://monsterbevcorp.com

The table below shows the various suppliers and what they supply for coca cola .Table 2
SASA They supply sugar canes.
RAND WATER They provide water
PRASA They provide coca cola with internal spray for cans.
FILMORE CANS They manufacture tins ;cans.

Table 3 shows the types of intermediaries.
Coca cola-fortune
Amalgamated Beverage Industries distributors
Delta beverages wholesalers
Peninsula Beverages(PenBev) Transporters Table 4 below shows the various types of customers.
Retailers Pick n Pay

Restaurants KFC
Individuals Families

Public
Government publics
Media Publics News 24
Local publics QUESTION3
MACRO ENVIROMENT COCA COLA COMPANY
DEMOGRAPHIC CHANGE
The South African populace has always been developing. There has been a 7 million increment in the populace from 2001 to 2011. From 2011 to 2014 there has been a 2.5 million increment in the populace. About 9.4 million are matured between 5 to

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