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The Million Moms March Analysis

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In August 10, 1999, a Southern California Jewish Community Center daycare experienced a shooting, in which three-and four-year-old children were led to safety following the attack. The violent outbreak was among a long string of gun attacks in the 1990’s, which outraged the public in regards to an abstinence of gun control law. Donne Dees, a mother from New Jersey, argued that the United States should have regulated gun control and in response organized The Million Moms March for Mother’s Day in the year 2000. The purpose of the Million Moms March was to bring awareness to “sensible gun laws”, advocate for gun control to the National Rifle Association, and put Congress accountable for creating solutions to gun violence (Wallack, Winett, & Nettekoven, …show more content…

Flamenbaum, D.Rohlinger, & J. Goodwin, I hope to examine their strategic choices for the development of the march using two conceptual tools.
The first conceptual tool that will investigate the Millions Moms March strategic formation is how the movement made and pressed their claim. In pages’ xi-xxxii in their book Social Movements, Protest, and Contention, Volume 37: Strategies for Social Change, Maney et al. (2012) examine the role of strategies and the implementation into social movements. Dees, the founder of The Million Moms March pressed their claim and development by using emotions as a strategy to gain support and head way for the initial protest. Maney et al. (2012) identified that “emotions, identity, ideology, power, social inequalities, technology, mobilization structures, and dynamics- all matter in the …show more content…

(2012) goals and strategies of a social movement are of the assumptions by the creator (p.xvii). The Million Moms March followed through with the objective to educate both the people on gun control, receiving widespread support among political candidates and people around the country. Using both Maney, et al. (2012) while drawing on the two concepts in this paper, it is clear that the goals of the social movement to formulate change had been reached by the movements strategy of uniting people on the forefront of emotions and strategic mobilization of awareness and recruitment. Thus, situating themselves within the social landscape and pressing their claim for

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