The Coca-Cola Company

Executive Summary 2

1.0 Introduction 3

2.0 Mission and Vision 3

2.1 Mission 3

2.2 Vision 3

3.0 Management Functions 4

3.1 Planning 4

3.1.1 Strategic Goals 4

3.1.2 Tactic Goals 4

3.1.3 Decision Making 5

3.2 Organising 5

3.2.1 Departmentalisation 5

3.2.2 Delegation and Accountability 6

3.2.3 Resource Allocation 6

3.2.4 Organising the Human Resources 6

3.3 Leading 7

3.3.1 Motivation 7

3.3.2 Communication 7

3.3.3 Corporate Culture 7

3.4 Controlling 8

3.4.1 Sales Reporting System 8

3.4.2 Evaluating System 8

3.4.3 Performance Development 8

4.0 Stakeholders 9

4.1 Internal Stakeholders 9

4.1.1 Employees 9

4.1.2 Share Holders 9

4.2 External Stakeholders 9

4.2.1 Consumers 9

4.2.2 Government 10Executive Summary

The enterprise operates a franchised distribution system relationship from 1889 wherein the Coca-Cola produces syrup which is then offered to diverse bottlers throughout the arena who keep an distinctive territory. The Coca-Cola business enterprise established in Atlanta, Georgia owns its anchor bottler in North the us, Coca-Cola Refreshments.

2.0 Mission and Vision

The company’s mission is to continue thriving as a business over the next ten years and beyond. The company is looking ahead, understanding the trends and forces that will shape its business in the future and moving swiftly to prepare for what 's to come. That 's what the company’s 2020 Vision is all about. It creates a long-term destination for the business and provides it with a "Roadmap" for winning together with its bottling partners.

2.1 Mission

“Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions.

To refresh the

The goals are set by the Managing Directors of the company after getting the clearance from the headquarters. Every year in the annual meeting they have a review of their strategy to make sure they are moving with the changing environment in the market.

The following are the strategic goals of Coca-Cola Company:

To continue to be an organisation providing the quality products to the valuable customers.

To select and retain the professional people for the organisation.

To project an outstanding corporate image.

To satisfy the customer through extra ordinary service and an excellent service

A along with the complete tactical and operational support.” (The Coca-Cola Company, 2014).

3.1.2 Tactic Goals

Tactic goals are set at the end of the year at annual basis. The top level management decides these goals with the consultation of the lower level employees. The following are the tactic goals of the company:

To increase the revenues by 20% as compared to last year.

To increase the total retail customers by around 10%

To increase the market share by