There is a questionnaire. A random sample of 100 consumer participants answers it . After analyzing the result, the finding shows that the use of technology helps people try online shopping and know its benefits. Also,consumers online shopping have many characteristics such as (age,education,gender,and experience). The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services.
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
Thus, the easy accessibility of Internet usage has lead the consumers to shop online. A 2001 research by University of California, Los Angeles (UCLA) communication policy stated that “online shopping is third most popular activity on the internet after email
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
Whether we realize or not, the internet is actually industry that most expanded on this day (Saliyati Suhaimi, 2010). With the existence of internet in now, online shopping (OS) existed in the market. Online shopper has many competitors which competed among themselves to maintain in the market. 1.6.2 Safety Safety of goods is a very important thing. The customer deserves a complaint if an item that bought do not meet the requirements that had been pledged by seller.
Majority of respondents shop online but still the respondents think the reason of not shopping online is due to inability to touch and see the product physically while shopping It has been found that internet literacy has significant relationship on online purchase, thus proper care should be taken to promote internet literacy so as to promote online shopping. From the study, it was found that online product price listing has significant impact on online purchase. Thus, if online shopping is to be promoted then online price listing should be less compared to traditional market price listing. The online retailers need to provide more competitive price and variety of product to attract customers and encourage them to make purchase decision. It has also been found that website usability has no significant impact on online shopping, which means that ease of use of website has no impact on whosoever is internet literate and who shop online.
CONSUMER ONLINE SHOPPING ATTITUDES AND BEHAVIOR: AN ASSESSMENT OF RESEARCH Na Li and Ping Zhang A research was done by Na li and Ping Zhang on Consumer behavior towards online shopping. They say that According to UCLA Center for Communication Policy (2001), online shopping has become the third most popular Internet activity. They say that the Internet users, 48.9 percent made online purchases in 2001, with three-quarters of purchasers indicating that they make 1-10 purchases per year (2001). Online shopping is the behavior in which people buy things they want to or they cant find easily in stores , online. In researchers opinion there are 5 steps in online shopping.
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.