The Munsell Color Theory
Designers and artists have long ago understood how important the theory of color is. Visual human perception is much defined by color and color combinations and can trigger various emotional reactions. The early principles of this theory were described by Leon Battista Alberti in 1435. “Mixing colors gives birth to an infinite number of new colors, but there exist only four true colors – like four elements – from which one can make numerous other colors. Red is the color of flame, blue – the color of air, green – the color of water and the earth has grey and ashy”. Theorists who lived later including Leonardo da Vinci and Isaac Newton , proved that the three basic colors are in fact red, blue and yellow. Modern theory of color was worked out by an American artist Albert Henry Munsell at the beginning of the 20th century. Instead of traditionally following the simplified system of three basic colors, Munsell invented the Munsell Color Theory with the concept of color space in the center – the combination of color tone and intension. His three-dimensional color systems are the basis for describing the psychological perception of colors. (Attachment 1) Munsell Color System Munsell Color System is a color space invented by professor Albert Mansell at the beginning of the …show more content…
Many medieval emblems and flags used this color in their symbolic. It showed war power, eagerness to conquer and win. This color is connected not only with success in wars. It’s also associated with erotic, passion and love. Red is the symbol of persistence, action, ambitions, power and even danger. Red is chosen by emotional people who easily fall in love. It’s very often used by restaurants and fast-food brands, by food brands to pack their products. Remember fast-food giant MacDonald’s. Bright red-yellow packs are thought to stimulate appetite, to invite you to the restaurant – come in and have a
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