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The Nature Of Fashion Industry

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Nature of Industry Fashion has become a dynamic global industry playing a vital role in the cultural, economic and social lives of individuals. The fashion industry has traditionally been one of the most lucrative industry worldwide generating close to 3,129 trillion dollars in the year 2010. This industry have shown few signs of slowing down, especially in the Asia market where consumer spending power depicts an upward trend. Adjustable flat-brimmed baseball caps colloquially known as snapbacks were first introduced in the 1900s. Originally worn by American baseball players in the 1950s, now, snapbacks have diffused into urban culture, so much so that some may even deem it a prominent trademark of street fashion. Throughout the years, snapbacks have undergone tumultuous phases of being ‘in’ and ‘out’ of the fashion scene. In recent news, however, they are once again back in vogue with yet a larger fan base. Today, Snapbacks are well-worn around the world especially in pop culture. Many popular celebrities such as Jay Z and Chris Brown are often seen donning such headgears in their music videos and concerts. There are a handful of brands specialising in selling snapbacks, but the ones which hold more clout in the industry are Supreme, New Era 59fifty, Obey, Hater, Reebok, Zephyr and Mitchell & Ness. Market Trends Fashion has been evolving over the decades amongst the old and young alike. One’s style would often depend on current trends. The reason behind the increasing

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