Companies like McDonald’s have numerous strategies to reel kids into their business in order to gain more profit. J. McNeal writes in his book The Kids Market: Myth and Realities, that marketers aim towards adolescents because not only are they future consumers, but they are a great influence on food purchases being made in their household. Since children are young and developing, they are beginning to form their food habits, making it a perfect time for the companies to get them addicted to their food so they continue to return in the future. A fast food company that is well known for targeting youth in their advertising is McDonald 's. They sell their happy meals with a toy, which all kids love.
Fast food restaurants are advertising in children show commercials. In a result of this many people, health officials, and parents are complaining because there has been an increase of child obesity. Children grow up learning healthy eating habits and how to make smart food choices which will continue to follow them as they get older. On the other hand, children growing up with
as a solution to the difficult problem of the meal need fast and full of nutrients. Mothers in the UK have very dense schedule, but must arrange for their children eat right meal, the fast food restaurant is where they put trust in it. Survey also shows that the number of women to work more than women do housework and eating out habits compared increasing habit of cooking at home (Schlosser, 2002). The company is a franchise of fast food all over the world like China, India, Malaysia, ... and including Vietnam, have solved many puzzles of meals for busy people, down the burden of having to go home to cook for themselves, in addition the company also provides convenient tools rather more modern and the food was online bookings, online, or just a phone call that food can bring to loosen agencies work in a very short time (according Rault - Wack and Bricas, 2002). In addition to those with busy schedules, the fast-food outlets is also selected by the local population, especially the youth and the elderly, it shows their convenience and needs of people on a high.
First of all, one thing that is effective when serving fast food in schools is the considerable allergies involved. About 15% of adults in the US state that they have severe allergies to at least one kind of food (Funk). Allergies can lead to serious problems and changes, that could be to extreme, for something people think is so small. Likewise, This type of food can affect the eating habits people have, and health choices. Instead of eating the basic needs on a day to day basis, like fruits and vegetables, people decide to eat unhealthy fast food that can have major effect on the way people grow and how they live (Keuplee).
Additionally, obesity disturbs the child’s self-esteem negatively, and not only his health, since it is very essential to raising children. As consuming junk food frequently causes unhealthy weight gain, zit will influence the child’s physical growth, which lead to low self-confidence problems such as depression. Thus, junk food advertising is same as marketing
Obesity in children is becoming more and more common as the food in schools change. In order for a child to make it through the day, they must have sufficient nutrients from school meals. In order for a child to build healthy eating habits, they must start eating healthy at a young age. The best part of a school lunch is undoubtedly the pack of Pop-Tarts or donuts, but, all things considered, that delicious junk food is really the biggest thing holding students back from achieving their dreams. If schools make the switch to healthier food, they are likely to see themselves, and, most importantly, the students benefit
Obesity is gaining extra calories from food that contains carbohydrate and sugar. A significant amount of people is facing an increase in weight. Obese people face many challenges and difficulties in their lives compared to other people. People always look at them from a different aspect. They do not have personal freedom because wherever they go people stare at them either in restaurants, shopping centers or in supermarkets.
First, Vietnam went through serious famine in 1945 and during wartime. This leads to the fear of food shortage. That’s why when people become more wealthy, they overeat. Parents always want their children to eat more, and chubby kids is a sign of well nurture (Dieu, 2009). Fast food companies provide a variety of choice but with some commons: more meat and mostly all of the food is deep-fried.
There are several different factors that play a vital role in the way consumers purchase a variety of foods. There are many different issues that influence of food selection. Food choice have been changing in a rapid pace over the past decades. In your own mind you know that the food you eat is bad for you, but you eat it anyway. As time goes on and we see what the food is doing to us, we begin to blame the food industry's for making us this way.
Be addicted in TV channels makes children lazier and loses their eyesight. However, not all aspects of watching television are bad, it has a lot of advantages. The telly is the best teacher for them to transmit new learning as well as new ideas in our day to day. The educational channels such as science and math as well as English help them widen the vocabularies and skills. Cartoon network broadens the imagination of of their children as they’re part of growing up.