Many studies have analyzed the relationship between customer behaviour patterns and according to these findings, customer satisfaction influences repurchase decisions, increases loyalty and leads to positive word of mouth. Satisfaction can be determined by objective factors such as product and service features or subjective factors such as customer need, emotions etc. Since customer satisfaction has been such an important factor in determining business results and profitability, numerous studies have been done in this regard. Given the hospitality industry, Atkinson (1988) stated that security, courtesy of staff, value for money, cleanliness define customer satisfaction. Knutson (1988) was of the opinion that room cleanliness, comfort, friendliness of staff and prompt service influence satisfaction.
However, they have various disadvantages as well. One advantage of patient surveys is that it provides the institution with up-to-date feedback (Al-Abri & Al-Balushi, 2014). The company is able to stay on top of customer trends by conducting regular surveys to acquire important insight into how customers react to various aspects of the business. Another advantage is that surveys offer a means to benchmark results. Examining results from surveys with same questions conducted over different periods enables the health institution to determine if changes they put in place work.
Different Models of Brand Equity In modern marketing, brand equity is considered one of the key principles that brings the added value to products and services. Brand equity can be defined as a marketing process helping indicate the relationship between the overall customer’s satisfaction and loyalty to the brand. David Aaker, a branding expert, defined brand equity as a set of factors and features related to a brand name and symbol that increases the value provided by a product or service (Aaker, 1991). Basically, if a product is not associated with a brand, it relates to a commodity. At this point, brand equity starts demonstrating its value by bringing the benefits to the revenues by means of increased sales and customer’s willingness to
However, it was recognized in earlier study that ‘SERVQUAL’ is a comprehensive scale to empirically estimate the level of quality services delivered to customers, and it is best suitable in the hospital environment. Recognition of the differences between services and manufacturing through the dimensions of inseparability, intangibility and heterogeneity of service products has enabled quality-management practitioners to develop approaches that have proved effective in improving service
2.3 Drawbacks of Student support Despite the value student support brings to the open distance educational system. Open distance educational systems around the world face challenges with changing vital procudures and policies that allow for the accomodation of the increase of students (Van Zyl & Spamer, 2012), Contrary to this, according to Krishnan (2012) open distance educational institutions excelled in providing learning opportunities to disadvantages individuals, but the problem lied where the system neglected to provide the basic requirements to its learners, such as on time delivery of module material. According to Thorpe (as cited in Olivier, 2016) advances in technology in open distance learning institutions resulted in move from traditional
He or she makes a buying decision based on convenience, affordability, and availability. 1.5. Brand Intensification: One of the ways of testing brand loyalty is brand intensification. Aaker (2003) turns back to the nature of the customer-oriented brand association and expands it with the view that customers feel brand intensification equivalents to brand. Customers with real brand intensification express high loyalty to the brand and active engagement to interact with the brand and share their experience with others.
(1985; 1988) is one of the most prominent frameworks. It is the most preferable model which is commonly used for measuring the quality service in the service industry. So that improvements in the quality standards might bring positive outcomes for the firm. When service firms understand this fact that continuous improvements in service quality and offerings effects the customers level of satisfaction, they can distribute resources in a suitable way to earn quality standards that meets client?s expectations (Sara Qader, 2013). Ghoneimi mainly focuses in this research on process and improvements in order to manage the process of delivering the quality the final consumers and examines the correlation between service quality and customer satisfaction.
In order to discuss this topic fully, the advantages and disadvantages for comprehensive university and benefit for technical college will be totally explained. Here are some advantages for go to comprehensive university.Firstly, a tertiary degree is an essential factor for many career. Students always need a comprehensive university education to guarantee students better future careers. If student already know what to do, and can get a degree for that which may reduce students much unnecessary time（Kalen Smith) Normally students need a comprehensive university degree to obtain or change students career. Moreover, a comprehensive university degree can illustrate ambition and may give an edge over other job applicants or, at the very least, keep competitive with them.
In our research we are going to test our hypothesis: Does the perceived service quality and perceived value both have to be strong for customer satisfaction? The conceptual model for the relation between customer satisfaction and perceived value and service quality is: The study framework includes independent and dependent variables. Independent variable represents perceived service quality and perceived value. Specifically, dimensions of perceived service quality and perceived value that will be extracted with exploratory factor analysis. On the other hand, overall customer satisfaction represents dependent variable.
The effectiveness of marketing strategies is enhanced by brand equity assets. Brand equity depends upon the favorability of the attitudes which customers hold about a particular brand. Building positive brand equity would enable an organization to enjoy a competitive advantage. It is imperative for firms to create unique, strong and favorable associations for building strong brands. Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers.