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The Negative Effects Of Stereotypes In The Mass Media

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Life is a symphony composed of three distinct movements, a lot of people, a few people, and almost no one; each of them is affected by stereotypes. "Stereotypes may be defined as popular beliefs about specific social groups or types of individuals and are broadly standardized or simplified conceptions of groups based on some prior assumptions,"*Stereotypes are present an incomplete, subjective and sometimes false image of the reality. They are often based on traditions and are resistant to change. Although they can have positive and negative effects, ; the last is much more common and easily spread throughout social institutions, such as mass media, that which is using stereotypes, based on the assumption , that they are well known to everyone and help the receivers to understand the content of the message. Stereotypes have a negative effect when it published throughout the mass media. such as gender stereotype or violence stereotype and other. First, gender stereotype; the Differentiating gender roles in the modern societies can be a perfect example of the negative social effects of using stereotypes in mass media. Nowadays, the differences between male and female roles are smaller, however, mass media still perpetuates traditional gender stereotypes so still seen in TV series. how is theThe man have has been and is still considered to be the financial providers, assertive and independent, whereas the women have been shown in lower-position jobs and careers

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