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The New Deal Coalition (1929-1940)

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The GOP lost its majority during the Great Depression (1929-1940). The New Deal coalition that was formed under Roosevelt presidency collapsed in the mid 1060s because of white Southern Democrats’ disaffection with passage og the Civil Rights Act of 1964. Republicans resurged, winning five or six presidential elections 1968 to 1988, with Ronald Reagan as the party’s iconic conservative hero. The GOP expanded its base throughout the South after 1968 among socially conservative white Evangelical Protestants and traditionalist Roman

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