ipl-logo

Millennials Rising: The Next New Generation

909 Words4 Pages

2.4 THE ALTERNATIVE MEDIA FOR YOUNG AUDIENCE TO OBTAIN INFORMATION AND ENTERTAINMENT
According to Gardner and Engis (2005, p. 407), the Y Generation defined as human being born after 1982, and are also referred to as the “Next Generation, the Digital Generation, the Echo Boom Generation, or the Millennials. The authors explained “as profiled in Neil Howe &William Strauss” watershed 2000 book Millennials Rising: the Next Great Generation, the new generation is unique because they are more ambitious and optimistic than Generation X, and are the most ethnically diverse” (Gardner & Engis 2005, p. 408). Howe and Strauss added Generation Y is more technologically understanding and their learning style better than their predecessors (Generation X). …show more content…

Web television operations such as tonton.com.my allow viewers to repeat and replay Media Prima programme when they have time to catch it. KRU TV has recently been launched giving more variety to alternative media. Next, YouTube channel allows us to watch foreign television shows as soon as possible after they have been released in United States or other country and lead its viewership has increased in popularity (Fuziah Kartini et al. 2011).
Mobile phones are developing very fast too. Mobile phones companies have produced and generated different kind of smartphone with advance technologies to allow users to surf websites, to check mail, to download document and even watch television via wireless Internet. There are many location installed with wireless Internet such as hotels, airport, cafes, university campuses and other institutions in order to follow the pace of time with the new technology and as valuable marketing tools. Undeniably, there is more upcoming trend for the cell phone to perform its advance function in future to make it more portable and interactive (Fuziah Kartini et al. …show more content…

Rubin 1994).
Applied to the context of reality TV, Uses and gratifications suggests that viewers motives and desires engaging in the selection media content available while placing reality TV on the large scale of communication channel. Therefore, driven to the reality TV can be examined by instrumental and ritualized uses of media suggested by Rubin (1994). Ritualized audience involved the habitual use of TV to consume time or entertainment. Meanwhile, instrumental audience are goal-directed, assumed is connected to information use of medium to gratify informational needs or motives content to be realistic (Zizi & Andrew

Show More
Related

  • The Braindead Megaphone Analysis

    1108 Words  | 5 Pages

    For instance, Internet connection and a great assortment of modern technologies give us a choice to select individually what our minds will be filled with. Hence, it has been estimated that an overall percentage of TV watchers has significantly decreased. Therefore, I consider that media’s impact is less significant than it used to be as people themselves select the material they want to receive. Therefore, it challenges the validity of the argument in times of easily accessible Internet.

    Read More

  • Maggie Nelson's 'Great To Watch'

    1829 Words  | 8 Pages

    As with an addiction the more you are told to stop, the more you are drawn in. Because of viewership, Americans have essentially become “chained to their image-displacement machines like lab animals to dispensers of morphine” (Nelson 308). All over America, there is a demand for power

    Read More

  • How Dungeons And Dragons Changed My Life Analysis

    860 Words  | 4 Pages

    These references to social media and popular games tells the audience that he understands what this generation talks about. He uses slang when referencing different generations, like “Gen-X” (79) and “Generation Y” (83). These references help him connect with younger generations, and add to his

    Read More

  • Summary Of Getting Real With Reality By Cynthia M. Frisby

    283 Words  | 2 Pages

    In the article “Getting Real with Reality,” the author, Cynthia M. Frisby emphasizes on the reasons why people are captivated by reality television show. In the beginning of the article, Frisby discusses on the success of reality television show in the United State. She states that the reality shows become very pervasive and capture a large number of viewers due to the fact that people like to relate their lives to others. Frisby believes that the reality TV show gives viewers gratification, and the social comparison theory is the reason. She explains that people like to make comparison with contestants on the shows for different reasons such as related ability, emulate behaviors, determine norms and lift spirits about life, etc.

    Read More

  • 1920s Vs 2000s

    574 Words  | 3 Pages

    “Ironically, at the very time when intellectuals proclaimed that the arts could not flourish in America, literature, art and music were undergoing the greatest period of creativity in the nation's history" (Miller, Nathan). In the present, all of the already mentioned is within reach for millennials. The film industry keeps its place as the number one in entertainment. But movies are not seen only in cinemas; almost every American has a TV in their house at the time which is a way to watch movies, internet is another source of watching movies. Entertainment for millennials consists mainly of anything that can be found on mobile devices with

    Read More

  • Why I Just Asked My Students To Put Their Laptops Away Analysis

    644 Words  | 3 Pages

    The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

    Read More

  • Reality Tv In Sociology

    494 Words  | 2 Pages

    People can find themselves drawn to this craze due to effect of inequality they endure or the desire to establish themselves as greater in the social order. Extremely few people will experience the quality of life reality stars (like the Kardashians) have so tv allows people to see how the other half lives or what they can do to further themselves socially. Product placement and promotion is common on reality television and people feel the urge to buy these products because they are associated with wealth/ high social standing. The chance to appear on a reality program itself is near impossible for the majority of the population to achieve because the high demand from people but the minuscule opportunities offered by networking programs. Overall these exhibitions create conflict amongst people in the effort to fight for

    Read More

  • Summary: The Influence Of Technology On Teenagers

    1178 Words  | 5 Pages

    Technology has been expeditiously changing over previous generations. Those born between 1946 - 1964 are classified as Baby Boomers, and from 1995 - 2012 are catergorised as Generation Z. Over the years, youths become more connected to their mobile phones and given up and lost real connections and relationships? The behaviour standards and the influence from Baby Boomers has significantly altered towards the youths over the past decades. Generation Z has an overall population of 82 million worldwide, with the oldest turning 23 and the youngest turning 6 (Robinson, 2018). As part of the research, Shane Lynch was interviewed from the Generation Baby Boomers.

    Read More

  • Millennials In The Workplace Analysis

    870 Words  | 4 Pages

    A millennial is the title of anyone who is born after 1984. The author, Simon Sinek, is not a millennial, but does express his opinion in his informal lecture, “Millennials in the Workplace.” Sinek argues that all of the millennial’s issues stem from bad parenting, technology, impatience, and the environment and their long lasting effect the workplace. The only way to resolve the problem is to have corporate environments take responsibility and train the new employees to their standards. It is reasonable to agree with a majority of Sinek’s argument, but a corporation does not need to overcompensate; it is best to give millennials a push in the right direction and let them experience the world with the proper tools and skills necessary.

    Read More

  • Reality Television's Influence On Culture

    1095 Words  | 5 Pages

    In this world of advanced technology where people are connected to the internet like neurons are connected in a giant brain. The television has become the spotlight technology in today’s generation. Generation after generation people are evolving and getting more advanced, so has the way producers are using television as a source to persuade the audience. Especially, reality show directors use every information they possibly can about the contestants to make their show popular in the culture. The reality television impacts the world in a negative way.

    Read More

  • The Impact Of Cell Phones On Communication

    1794 Words  | 8 Pages

    After a long period of development, the first cellphone was invented in 1973. Although they had minimize the shape and made huge changes to a variety of parts in the phone, there were still problems that affect the use of cellphone and it requires science to improve in order to make it more effective. The main problem is the distance limitation that reduces the ability of communication. People weren’t able to communicate with each other in a long range or distance, which is very disturbing for the users. If this problem is solved, communication will become more effective and convenient, it will have more will have a higher impact on people.

    Read More

  • The Uses And Gratification Theory By Elihu Katz

    1253 Words  | 6 Pages

    The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

    Read More

  • Reality Television: Is Reality TV Real Or Real?

    866 Words  | 4 Pages

    Were you aware that “reality TV episodes have increased to 57% of all television shows that can be found on your screens”? Television is undoubtedly a medium of telecommunication used by countless number of people. Most of the world’s population uses a great deal of electronic devices and upgrade when new models appear. However, according to a TNS consultancy report, people are continuing to stay loyal to their television every single day. This would obviously mean that a majority of those people watch daily television shows that include ‘Reality TV’.

    Read More

  • The Importance Of Live Television

    1830 Words  | 8 Pages

    According to Gilbert Seldes, “the greatest success of television has been triumphs of transmission, not of invention” (Sterne 503). The possibility that something might happen to disrupt the television’s everyday flow of information compels viewers to continue watching. The cable industry formerly recognized as, ‘Community Antenna Television’ originated during the 1940’s (Streeter 223). They aim to provide enhanced signal reception in remote areas, which was distributed on a coaxial cable network owned by AT&T throughout the fifties and sixties (226). Live television builds an audience by guaranteeing direct access to current affairs and providing accurate information.

    Read More

  • Uses And Gratification Theory: Literature Review And Critical Theory

    925 Words  | 4 Pages

    (Anaeto et al, 2008, p. 71). Uses and Gratification theory has also been used in models that attempt to identify how people choose among media. A good example is Lacy (2000), who suggested that five communication needs (surveillance, diversion, socio-cultural, interaction, decision making and self-understanding) combine with other variables like quantity of news and media featured such as cost to determine how much time people will spend with various

    Read More

More about Millennials Rising: The Next New Generation

Open Document