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The Normative Theory Of The Media Theory

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NORMATIVE THEORY A normative media theory explains how a media system should operate in order to conform to or realize a set of ideal social values. As such, its ontology argues that what is known is situational (or, like interpretive theory, local). The normative theory comes from social philosophy or ideology of the society and acts forming the legitimacy of media institutions. Normative media theory also refers to the notion of rights and responsibilities which encourage hope will benefit from the media for individuals and society. This theory divided into some group of theories of the press, which are: Press Authoritarian Theory This theory is highly dependent on the power of the king who has absolute power. The main principle of this theory is as follows: - The press should not do anything that could undermine the existing authority. - Press forever (eventually) be subject to the existing authorities - The press should avoid acts against moral values and political or dominant majority Press the Liberal Theory According to this theory, humans basically have their rights naturally to pursue and develop their potential if given the climate of freedom of expression. The main principle of this theory is as follows: - The publication should be free of any censorship of the introduction by third party - The act of publishing and distribution should be open to every person or group without requiring a permit - There should no obligation to publish everything - There should no

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