The Objectives Of A Pizza Place
The pizza place is an imaginary restaurant created for this assignment. The pizza place is a privately owned pizza restaurant offering a product menu that does not currently exist in the area and first to offer home delivery. The restaurant is in a comfortable, small area that has the need for more dining options. The restaurant is positioned to take advantage of the market need and serve the residents of Granada area in Kuwait. Granada’s population is rapidly growing with new family’s moving in. It is the pizza place strategy to attract the new family’s that moved in and establish itself as the preferred and the only pizza provider to the area.
2.1 Mission The pizza place creates a friendly and joyful atmosphere for customers in a well-designed, and productive environment. The pizza place looks to provide the best possible value to the customer who desires great food as well as great value. Additionally, it’s the first pizzas place in the area. The pizza place also creates a healthy and respectful working environment, in which employees are encouraged to respect the customer and the quality of the food.
2.2 Objectives
The objectives for the pizza place are:
• To establish the market presence needed to support marketing and sales goals and to attract customers.
• To reach healthy sales rate
• To expand locally and globally in the future.
2.3 Services The pizza place offers high quality pizza with a secret recipe that includes Arabic spices,
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