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Three Factors Affecting Consumer Behavior

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Definition of Consumer Behavior Consumer behavior is a process whereby a person doing the activity search, select, purchase, and use of products and services desired, in order to obtain the satisfaction of the needs of these consumers. Factors Affecting Consumer Behavior 3 Factors affecting consumer behavior, according to James F. Engel - Rodger D. Blackwell - Paul W. Miniard in Saladin, namely: Environmental influence: family, culture, social class and situation Differences and Influence Individuals: Knowledge, attitudes, lifestyle, personalities, demographics, motivation and engagement Psychological processes: learning, information processing, attitude and behavior change 2 Factors affecting consumer behavior, according …show more content…

Cardinal theory states that usability can be calculated in nominal terms, as we calculate the weight by grams or kilograms, centimeters or meters long. While the unit of measurement utility (utility) is util. The decision to consume a product based on a comparison between the benefits gained by the costs. Utility value obtained from the consumption of so-called total utility (TU). The usefulness of adding an extra unit of goods consumed is called the marginal utility (MU). Total money must be spent on consumption goods is the number of units multiplied by the price per …show more content…

Indifference curve (indiference Curve) According to the theory Ordinal, usability can not be calculated but can only be compared, as we assess a person's beauty or cleverness. To illustrate his point, Ordinal Theory using indifference curves (indifference curve). The indifference curve is a curve showing various combinations of consumption of two kinds of goods that gives the same level of satisfaction for the consumer. A set of indifference curves or indifference curve (called an indifference map or indifference map), faced by just a consumer. The farther the indifference curve from the origin point, the steeper rate of kepuasanya. Indifference curve decreases from left to right bottom (downward sloping), and convex to the origin point (convex to the origin) or their scarcity. Indifference curves do not intersect that transitivity assumptions are met. Curve Line Budget (Budget Line

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