ipl-logo

The PEST Analysis Of Coca-Cola

1520 Words7 Pages

PEST PEST is a tool that helps analyze features and changes in the external macro-environment that a company operates in (PEST Analysis, n.d.). The acronym stands for political, economic, socio-cultural and technological. There are several benefits to conducting a PEST analysis which include raising awareness of threats, discovering business opportunities and provided the big picture of a business environment (Carrying Out a PEST Analysis, n.d.). Unlike Porter’s Five Forces, which primarily focused on competition, PEST targets outside factors that can affect a company.
Political
The PEST analysis begins by looking at all the political factors. This includes all regulatory agencies as well. Since Coca-Cola’s products are for human consumption, it must abide by the Food and Drug Administration’s (FDA) guidelines and standards. The FDA determines which ingredients a company is allowed to use and how it labels those ingredients. Coca-Cola must make sure that all of its products are deemed safe by the FDA before they can go to market. There are other types of government agencies that regulate companies such as Coca-Cola. The Internal Revenue Service (IRS) develops and enforces rules regarding taxes. Companies have gone bankrupt due to tax issues. Along the same line as taxes is employee rights. With such a large operation, Coca-Cola employees thousands of employees. In the United States, it is the Department of Labor that oversees things like minimum wage, overtime pay and

Show More
Related

  • The Meat-Packing Industry In Upton Sinclair's The Jungle

    963 Words  | 4 Pages

    Throughout American history, propaganda pieces have been used to sway the public opinion on one matter or another. The famous Federalist Papers were used to sway the early American public to ratify the Constitution. The Civil War also heavily relied on propaganda to recruit soldiers and boost morale. At the turn of the 20th century, Upton Sinclair’s The Jungle was written as a propaganda piece on socialism, however, it was remembered for its cometary on the ethics of the meat packing industry.

    Read More

  • Business Analysis And Pest Analysis Of Selfridge & Co.

    1045 Words  | 5 Pages

    Selfridges, also known as Selfridge & Co., is located in the United Kingdom and well-known and unique because of its history and how it currently operates. Selfridges was established by Harry Gordon Selfridge on 15 March 1909. It is a chain of high-end department stores whose flagship store on London’s Oxford Street is the second largest shop in the UK. Since 2003, Selfridges has been under the ownership of Galen Weston and has its stores at Oxford Street in London, in Birmingham and at Trafford and Exchange Square in Manchester. Selfridges won the Best Department Store in the World at the Global Department Store Summits in 2010, 2012 and 2014 (Selfridges, 2015a,b).

    Read More

  • Food Persuasive Speech Outline

    1453 Words  | 6 Pages

    I. We consume 8,500mg of salt per day, almost all from processed food. This is only one of the many reasons people have poor nutrition. Humans tend to not know the difference between processed and real foods causing the nutrition levels in our society to drop at an alarming rate. For years this problem has been a big factor to obesity and illness. Real food is single ingredient with no chemicals even if they’re ground and put into a jar.

    Read More

  • Political And Environmental Factors That Affect The Airline Industry

    885 Words  | 4 Pages

    PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.

    Read More

  • Coca-Cola Political Factors

    814 Words  | 4 Pages

    Following are some of the factors that are influencing Coca Cola 's operations: 1. Changes in laws and regulations: Changes in accounting standards, taxation requirements (tax rate changes, modified tax law interpretations, entrance of new tax laws), and environmental laws either in domestic or foreign authorities.

    Read More

  • Coca Cola Market Structure Analysis

    1093 Words  | 5 Pages

    Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,

    Read More

  • Pest Analysis Of The External Environment Of Kylie Cosmetics

    1961 Words  | 8 Pages

    Introduction “So glam, so Kylie.” That’s the motto of Kylie Cosmetics, one of the newest companies from the United States to join the cosmetics industry. Despite it being around for only less than a year, Kylie Cosmetics has been highly raved about by many mainly due to its owner being Kylie Jenner, a known television personality. Kylie Cosmetics was initially praised for its lip kits where consumers would get the ‘perfect pout’ or the ‘perfect Kylie look’. Eventually, the company turned into an all around cosmetics brand, providing makeup lovers with more than just lip products.

    Read More

  • Pestle Analysis In Latin America

    2329 Words  | 10 Pages

    Expanding into Latin America New markets for any company can be anywhere in the world and since this world every day is becoming more globalized every single company around the world is targeting moving into new places and being able to expand their horizons around the world. Latin America is a region that is becoming more and more approachable to companies from around the world. It provides with a fast variety of raw materials and labor possibilities for them to exploit. Before any organization moves into a new market it must first evaluate it and scan its possibilities in order to determine the best option for it. The following is a description of this process and the best options that the company selling high quality distance measuring technology

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

    Read More

  • Guatemala Pest Analysis

    1014 Words  | 5 Pages

    PESTLE The first factor to look at in a PEST analysis is the political aspect. Political issues vary from country to country. Guatemala is one of the countries that embrace the multiparty system with the framework of presidential representative. The president is both the head of state and the head of government.

    Read More

  • Advantages And Disadvantages Of Coca Cola

    1039 Words  | 5 Pages

    • Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.

    Read More

  • Threat Of Five Pest Analysis Of Levi's Strauss

    1107 Words  | 5 Pages

    2.0 Porter’s five forces of Levi’s Strauss Threat of new entrants – low • Entry into a market where the production volume is so high already is not really a threat because the cost of production goes down. • Levi’s can produce more at a lower price and possibly sell for more. Bargaining power of supplier – low • Competition within manufacturer is high since it is mass – produced. • Manufacturer is located in many third world countries: Central America, China, Cambodia therefore Levi’s can switch to other manufacturer easily.

    Read More

  • Pestle Analysis Of Maybank Malaysia

    709 Words  | 3 Pages

    PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on.

    Read More

  • Coca Cola History Summary

    2752 Words  | 12 Pages

    HISTORY & BACKGROUND OF COCA COLA 
 The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.

    Read More

  • Pestel Analysis Of Starbucks

    879 Words  | 4 Pages

    2.0 PESTEL ANALYSIS
A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee.

    Read More

More about The PEST Analysis Of Coca-Cola

Open Document