An oligopoly is a market with a small number of sellers. • Oligopoly requires strategic thinking, unlike perfect competition, monopoly and monopolistic competition. Characteristics of an oligopoly There is no single theory of prices and production in the oligopoly market. If the price war breaks out, oligopolists can produce and the price as well as a highly competitive industry and would sometimes act as a pure monopoly. An oligopoly generally has the following characteristics: • Product Branding:
and sociology. In literature, one of its theorizers has been Ursula K. Le Guin, who, in her novels, makes heavy use of the notion, in order to mirror and reveal some of the issues of her society. The aim of this paper is to give an overview of what alterity is and how it applies to Le Guin’s novels, her society, and ours today. I have strived to highlight the importance of the way we define the Other (and ourselves, at the same time) and the manner in which these definitions can underline social