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Assignment 1-The Pertinent Issues: Yahoo !

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1-The Pertinent Issues: Yahoo! is a big company, global and like any company it face some issues sometimes and we have identified the issues that which we have observed in this case study. Following is a list of some of the issues that have been observed: 1-Yahoo!'s revenues from 2007 to 2008 rose to $ 7.2 billion in contrast to this their net income decreased by 35.7 percent to $ 424 million. 2-They are not putting charge fees for a range of premium services which is the essence of Yahoo!. 3-Yahoo! Recorded a 78% decline in the first quarter of 2009, and the company reacted by eliminating 675 other jobs, or 5% of its work at the top of 2,500 job cuts in 2008. 4-Yahoo!'s revenue fall 13% at rate of 1.58 billion dollars in the second quarter of 2009 …show more content…

Development Mobile WAP services will improve market share because the number of mobile users is increasing in developing countries. Advertising in social media and the Internet has become an essential element of every commodity. Yahoo! needs to plan to create successful strategies with Microsoft. These strategies must be shared by both parties so that they can compete and overcome Google. Yahoo! must begin taking steps to improve its position in the Internet sector to stay ahead of the curve and development of infrastructure for high-speed Internet DSL connections through deals with well-known companies. Yahoo! should take advantage of existing human resources and keep the employees motivated and they will become committed to their work. Because employees who feel their importance to the company are more productive than others and the satisfied employee will serve customers better. Yahoo! should consider the customer needs and make it their priority by sending surveys about customer satisfaction with the services provided by the company. The company could shorten the employee's wages temporary until they earn more revenues instead of dismissing them because they could lose high skilled

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