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Pest Analysis Of Nike

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Introduction One of the most leading sports goods retailers, Nike Inc. is an American multinational corporation, it designs, creates and sells apparel, footwear, equipments and accessories and other services, the world over. It majorly aims to manufacture sportswear and athletics products. And it also holds prominence in the recreational and casual clothes market. It was initially named as Blue Ribbon sports in the year 1964, later developed into Nike, Meaning the Greek goddess of victory Inc on 30th May, 1970 . In 2014, Nike was known worldwide as the most valuable brand among all sports business. Also, was recognized with its logo ‘Just do it’. Industry Apparels, Footwear, Accessories Headquarters Washington Country, Oregon, USA Area Served Worldwide …show more content…

PEST Analysis PEST analysis refers to all the macro-environmental factors that are necessary for strategic management. It is an acronym which when expanded includes six factors when the company is contemplating to launch or upgrade a service or a product. The factors are: • Political • Economic • Social • Technological The significance of all these factors can be different for different companies or industries but overall they play a crucial role in deciding the future action of every organization. 1.1 Political

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